Morals vs. Instinct in The Lord of the Flies by William...

The Lord of the Flies, by William Golding, is an allegory that connects the boys’ behavior in the novel to the basic behavior of human nature. In the novel, the boys fear a wild beast that has the potential to kill them off. However, Simon, a quiet boy, finds that the beast is not an animal that everyone should fear, but is a part of each boy himself. As Simon wanders back to a beautiful meadow that he had traveled to before, he finds that it has changed. Instead of the peaceful meadow that Simon had discovered previously, the bloody head of a sow impaled by Jack and his follows taints the meadow. They had done this as an offering to the beast, hoping that the beast would be satisfied with the sow’s head and would give up hunting for the†¦show more content†¦See?†(Golding 144). Simon, in shock of what the Lord of the Flies says to him, â€Å"knew that one of his times was coming on†(Golding 143). His emotional distress triggers his body to lose all consciousness. The encounter with the Lord of the Flies supports Simon’s thoughts that the beast that the boys are hunting for is not an actual animal. The Lord of the Flies tries to persuade Simon to let go of his rational thoughts and be taken over by his primal instincts in order to have fun like the other boys. However, when Simon’s silence declares that he refuses to let go of logic and rationality, the Lord of the Flies realizes that Simon knows what the beast really is—the innermost part of the boys. Simon seems to make this connection that the Lord of the Flies is representational to the inner beast within the boys almost instantly. â€Å"His gaze was held by that ancient, inescapable recognition†(Golding 139). Simon instantly The Lord of the Flies quickly makes the connection, too. â€Å"You knew, didn’t you? I’m part of you? Close, close, close! I’m the reason why it’s no go? Why things are what they are?† (Golding, 1 ). Th e Lord of the Flies is symbolic to all the evil that is in humans. As Simon realizes that he was right about the beast, he tries to go back to the other boys to warn them about his discovery, but the Lord of the Flies gets angry. â€Å"This is ridiculous. You know perfectly well you’ll only meet me down there—so don’t try toShow MoreRelatedLord of the Flies by William Golding932 Words   |  4 Pagesdiscussing two particular themes from a novel called Lord of the Flies by William Golding. Lord of the Flies was written in 1954 after World War II. Ruler of the Flies is a purposeful anecdote about something that many readers can’t really describe. Individuals cant choose precisely what. Its either about the inalienable underhanded of man, or mental battle, or religion, or personal inclination, or the creators emotions on war; however William Golding was in the Navy throughout World War II, or perhapsRead MoreGood Versus Evil in Lord of the Flies by Willia m Golding Essay1235 Words   |  5 PagesGood vs. Evil Many years ago, Charles Darwin introduced a theory that we humans are a species which evolved from animals that have inhabited the Earth for many years, and he believed that we were civilized, intelligent, and logical life forms for these very reasons. In the novel, Lord of the Flies by William Golding there is a prominent theme of good versus evil which reveals that maybe humans are not the civilized human beings that they were said to be. William Golding carefully netted this themeRead MoreTheme Of Lord Of The Flies And The Guide Essay1407 Words   |  6 PagesMD. Moazzam Hossain ID NO. 133013040 ENG 302 The Novel-1 Submitted to: Ms Arifa Rahaman Date: 09.12.2015 Theme of ‘Lord of The Flies’ and ‘The Guide’ ‘Lord of the flies’(1954) and ‘The guide’(1958) are the two novels written by famous novelists William Golding and R.K. Narayan. ‘Lord of the Flies’ portrays the story of a group of British boys trapped on an abandoned island who try to administrate themselves with catastrophic results and On the other side, R.K. Narayan quite consciouslyRead MoreLord of the Flies3107 Words   |  13 PagesLord of the Flies William Golding In Between the Modern and the Postmodern Content: 1. Fragments chosen.............................................................................. 2. In Between the Modern and the Postmodern - essey........................ 3. Questions.............................................................................................. 4. Bibliography........................................................................................ [Read MoreWilliam Golding s Lord Of The Flies1444 Words   |  6 PagesInterviewer Let’s talk about William Golding and his most famous book, Lord of the Flies, in which a group of British schoolboys - aged from around 6-12 - become stranded on an island, and quickly begin their descent into chaos. Today, I am joined by literarian and William Golding expert, Lara Caglar. Expert Hi, Vanessa, it’s a pleasure to be here Interviewer Together, we will be discussing the question on everyone’s minds, what happened to Golding that led him to have such an incredibly negativeRead MoreLord Of The Flies Literary Analysis1191 Words   |  5 Pages â€Å"Lord of the Flies† written by William Golding and published in 1954 is an allegory and social commentary that takes place on a deserted tropical island. An island that becomes populated when a plane crashes and leaves British schoolboys stranded. The group of boys attempt to recreate the civilization they came from, by choosing a leader: Ralph but, Jack wants to lead also, which causes the boys to little by little leave civility and form into savages. The microcosm Golding creates exploresRead MoreComparing The Novel Lord Of The Flies And Heart Of Darkness2292 Words   |  10 PagesTopic: Comparing behavior of two main characters from two different books Introduction There are both similarities and differences between the protagonists of the Novels Lord of the Flies† (Golding) and â€Å"Heart of Darkness† (Conrad). In each case we have the supposedly civilized individual(s) degenerating into savagery. As well, other characters are involved and highly influenced by the protagonist(s). This report discusses these two books and what can be observed from comparing works of essentiallyRead MoreLord Of Flies By William Golding1508 Words   |  7 Pages In the ‘Lord of flies’ by William Golding, the theme of civilization vs. Savagery is explored. When a bunch of children are stranded on an island, the conflict between savagery and the rules of civilization begins to split the boys into two groups. Throughout the novel, the conflict is exaggerated by the two main characters, Ralph and Jack. While Ralph uses his abilities to control the kids and be civilized on the island. Jack lets his impulses get to him and creates a gro up of which act like savagesRead Morelord of the flies notebook check4355 Words   |  20 Pagesï » ¿Lord of the Flies Notebook Check 1. â€Å"Why Boys Become Vicious† Author Study 2. Vocabulary 3. Characterization 4. Plot/Conflict 5. Symbolism 6. Allegory 7. Chapters 1, 2, and 3 Questions 8. Chapters 4, 5, and 6 Questions 9. Chapters 7, 8, and 9 Questions 10. Chapters 10, 11, and 12 Questions Notebook Check #1: â€Å"Why Boys Become Vicious† Author Study â€Å"Why Boys Become Vicious† (1989) William Golding Written in response to the murder of a two-year-old boy by two twelve-year-old boys. AnswerRead MoreComparing The Novels Lord Of The Flies And Heart Of Darkness4107 Words   |  17 PagesThere are both similarities and differences between the protagonists of the Novels Lord of the Flies† (Golding) and â€Å"Heart of Darkness† (Conrad). In each case we have the supposedly civilized individual(s) degenerating into savagery. As well, other characters are involved and highly influenced by the protagonist(s). This report discusses these two books and what can be observed from comparing works of essentially different world perspectives – one was published in 1902 and the other in 1954

Women and Sports Essay - 2771 Words

In today’s society women are not allowed to play baseball with men due to patriarchal myths and misconceptions that have been around since the emergence of baseball in America. All women should be able to play baseball with men and there is no legitimate reason why they shouldnt. Women are physically, mentally, and emotionally capable of playing baseball just as men are. With that being said their biological sex or gender should not and does not affect their ability to play baseball in the company of men. In addition their sex should not deem their athletic ability as inferior in comparison to men. Since the adoption of baseball as an American pastime, the sport of baseball has been cultivated and altered to amputate women exuding the†¦show more content†¦In addition they often entice the belief that women are more susceptible to injury than men. This is not a valid reason to exclude women and there is an abidance of research that refutes this claim. In addition to ex cluding women based on their sex, the sport of baseball is connected to racial segregation. It was believed that baseball was a white mans sport and only men who were white possessed the ability to play the sport. This ideology has filtered into present society, resulting in a few number of African Americans or people of color who participate in the sport. With that being said race is absolutely a factor in whether or not women can play baseball with men. Women who are not white are seen as inferior and they are not expected to be successful in playing baseball. There are great deal of stereotypes that surround race and a persons athletic ability. These stereotypes have been around since the Americanization of baseball and traces of them are still evident today. Physical size and strength, the possibility of injuries, and the color of ones skin have been used as strong reasons to prohibit women and girls from entering the world of baseball, all of these claims are absurd and false, these issues should not just be associated women due to their biological sex. Women regardless of race are just as capable as men to participate in the sport of baseball. We can alleviate and erase these myths surrounding the inferiority ofShow MoreRelatedWomen and Sports1522 Words   |  7 PagesLiterature Thesis There is a definite correlation between the economics of professional women ¡Ã‚ ¦s sports and their ultimate success. As most success in sport leagues, teams and associations are measured by longevity, win/loss records, and most importantly, revenue, the footprint of female competition at the professional level has not been paramount at any point in our history. Professional women ¡Ã‚ ¦s athletics is characterized by an economic model and a level of acceptance amongst the massesRead More Women in Sports and Sports Broadcasting Essay584 Words   |  3 PagesWomen in Sports and Sports Broadcasting Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazinesRead MoreWomen and Sport Essay1116 Words   |  5 PagesWomen and Sport Turn on your TV screen and there’s a high probability that a sports game will be on at one channel. Unless it’s a special sports channel such as ‘sky sports’ etc. you will easily realise it is men playing the relevant sport. Ever wondered why? Why aren’t women’s sports as amazingly popular as the large market of men’s sports? Millions are spent on men’s sports and men sports’ propaganda but why aren’t women’s sports as popular? They are physically andRead MoreWomen Discrimination In Sports1572 Words   |  7 PagesDiscrimination in Women Sports Women have always been the minority in today’s world whether that’s in the work force or even in sports. Title IX a act that was made by the United States Congress in 1972 that said that no one should be denied to play, receive financial aid, or discrimination to any education program or activity that pertains to only one sex. (Senne 1) This act was a step towards more female participation and less discrimination, but those stereotypes most of society believes in stillRead More Women and Sports Essay912 Words   |  4 PagesWomen and Sports As it becomes increasingly acceptable for women to be athletic in American culture, a new question arises: in which sports should women be allowed to participate? From a physiological standpoint, it has been scientifically proven that female bodies do not differ significantly enough from male bodies to prevent them from participation in any male sports. This division between male and female sports clearly stems from age-old, socially constructed norms of femininity and masculinityRead MoreThe Future of Women in Sports1080 Words   |  5 PagesThe Future of Women in Sports As the year 2010 has arrived, the problem of the portrayal of women in sports no longer lies in their fight for equality and opportunity, but in fighting off the competition with men. It is no longer an issue of women not being taken seriously or being looked down upon if they decide to be athletes, but that men want to take part in competition with women in sports. This film thus focuses on the struggles that the male protagonist faces in trying to compete withRead MoreEssay on Women in Sports961 Words   |  4 PagesWomen in Sports Challenges appear to be part of the human experience. In the course of history, very little has come easily. The progress that women have made in sport in the United States over the course of the last 100 years seems remarkable for the amount achieved in so little time. In relation to the other advances made in this century, including mens sport, that achievement dims. While women have made great advances, they havent, in comparison, come that far. It would appear, from theRead MoreThe Role Of Women In Sports1541 Words   |  7 PagesWomen have always been the minority in the world even today: that is in the work force or even in sports. Title IX, an act that was made by the United States Congress in 1972, said that no one should be denied to play, receive financial aid, or discriminate to any education program or activity that pertains to only one sex (Senne 1). This act was a step towards improving female participation and lessening discrimination, but the stereotypes that most of society believes in still exist. This is oneRead MoreEssay on Women in Sports707 Words   |  3 PagesWomen in Sports In the last one hundred years women have made tremendous inroads in many facets of life. Of that there can be little doubt. Women may now hold jobs, own property and participate in professional sports. Today women can compete in sports, once a vestige of male domination; there is now room for women in that arena. But even today women in sports are not portrayed in the same light as their male counterparts. To a large degree this is because of todays cultural ideal of women.Read More Women and Sports Essays3142 Words   |  13 Pagesyears for women to gain a semblance of equality in sports. Throughout history, women have been both excluded from playing sports and discriminated against in sports. Men’s sports have always dominated the college athletic field, but women were finally given a fighting chance after Title IX was passed. Title IX, among other things, requires scholarships to be equally proportioned between men and women’s sports. Although this was a huge gain f or women, gender inequality still exists in sports today. An

Impact of Loyalty Programs on Consumer Purchase Behavior

Question: Discuss about the Impact of Loyalty Programs on Consumer Purchase Behavior . Answer: Introduction Service quality and relationship marketing are two important aspects of the current business environment. Service quality entails quality of ideas, action or experience that is offered to customer with exchange for value. Relationship marketing on the other hand is refers to marketing strategy that involves customers participation in marketing of a product or service. There are many literatures that give more information about service quality and related activities that make service delivery to be satisfactory though service is traditionally believed to be intangible. Service can be categorized into tangible, pure service and hybrid of tangible and pure service. Relationship marketing on the other side entails some elements such as social marketing, societal marketing and experiential marketing. Service quality and relationship marketing are interconnected with interactions, networks and service process. The following paper review literature on service quality, relationship marketing and the connection between the two. Goods-Based (2013, pp. 324-35) explains that service refers to an idea, experience, task or activity that can be exchanged for value with the view to satisfy the needs and wants of consumers and businesses. This does not contradict similar definition given by Karmakar (2004, pp 100107) that state service as intangible products that are offered to consumers at a certain value. Achrol and Kotler (2006, pp. 320333) contradict this definition by explaining that service refers to the production of intangible benefit or part of tangible product. Some of the mentioned nature of service includes variability, intangibility and perishability. First and foremost, Grnroos (2006, pp. 354364), indicates that service can be difficult to identify owing to its intangibility and associated to goods. This implies that service lacks the physical evidences depending on the type of service offered. Heiner et al, (2011, pp1), contradict the intangibility of the service by stating that service can also be tangible when place, people, equipment, communication material, symbols, price are attached to service. Moreover, the above elements of service gives physical evidence to service that brings the tangibility of service. Yuping (2007, pp 1935) concludes that service sometimes though has physical evidence; service becomes indistinguishable to tangible good as seen after sale service such as installation. Perishability nature of services according to Miles (2012, pp 285298), is the ability of service to waste due to low demand, time wasted and unaccepted price of service. The perishability nature of service may result from availability of complementary services, low demand, and differential prices. When there are complementary services that customers can resort to during peak seasons. Moreover, low demand for a products make the product to lack customers that can purchase leading to wastage of service. Finally as Gummesson (2006, pp. 339-353), concludes service can have different prices that make its demand to reduce leading to wastage. Variability nature of service as per Gummesson (2007, pp. 113-141) refers to the ability of service to change from one form to another depending on service provider. Services differ depending on the product it is tied to and the service provider. Martinez and Martinez (2007, pp 60-72) states that service variability can be controlled by good hiring and training procedures, service blueprint and monitoring customer satisfaction. Hiring of trained service providers under uniform training can makes service uniform. Development the procedure of offering services can make services be uniform regardless of different service providers. Finally, when a business monitors and reviews customer satisfaction, the customer feedback gives the satisfaction from different services. Variability nature of service makes service categorized in tangible goods service, hybrid of service and tangible and pure service. Kotler et al, (2012) explains that tangible goods service refers to the type of service that also involves tangible good. For instance, a consumer can buy good with after-sale services. When a customer purchase tangible goods the retailer can gives services such as installation and customer care service. In addition, tangible goods and their service element are difficult to separate. As Heiner et al, (2011, pp1) explains tangible good normally require service that sometimes is readily offered by the seller of the product. This does not contradict similar explanation given by Vargo and Lusch (2004a, pp 324335) on tangible product service that also show the connection between good and services tied to it Pure service on the other hand refers to services that are intangible and always are offered to businesses, customer and governments. Pure services as per the definition of Strauss, Ansary and Frost (2003), can be benefit that is accorded some value that is purely intangible. Similarly, Grahame and Mark (2002, pp 8694) explains can be action, system that satisfies needs such as transport, consultation, communication or technological assistance offered to business, government or individual customer. Some businesses are purely service industry since they offers customer services such as financial, accounting and technological services. Firstly, financial services can be in terms of consultation that is offered by economic experts on risk management or project management. Secondly, accounting services according to Vargo and Lusch (2004b, pp. 339-353), include banking services, payment for goods and monetary assistances. Finally, technological services are services such as communication, advertisement and technological information system. Hybrid of goods and services is type of services that include giving product with intangible service attached to the product. The current market the hybrid service is the most common service since most of customers prefer that after purchasing products some other services are also offered as element of product. According to Palmer (2011), some physical evidence may also contribute to the tangibility of the service for example buying table with maintenance service attached to it facilitate the hybrid nature of some service. Service quality on the one hand refers to the comparison between expectations of a service and the performance. Service quality according to Grnroos (2006, pp. 354364), has elements such as improved operation processes, performance measures, problem identification, customers satisfaction measures. Firstly, improving operation process within the business help the business to understand customers needs and adjust operation process according to customer expectation. Secondly, the quality of service offered to customers requires problem identification that affects customers which will otherwise lower the performance of a firm. Thirdly, as Martinez and Martinez (2007, pp 60-72) put it, service quality develops performance measure that ensures that the business performs exceeding the customers expectation. Finally, service quality entails analyzing and measuring customers satisfaction to establish the degree of satisfaction. Determinants of service quality There are some factors that determine the quality of services offered by service production firm. According to Yuping (2007, pp 1935) some of these determinants of service quality include competence, accessibility, credibility, tangibility, security, communication, customer knowledge and reliability. Skills, knowledge and training makes the service providers to be qualify to offer the quality service that is required by customers. Accessibility of the services increase the quality of service since customers can contact the service provider through physical evidence such as office. Credibility as per Brady, Cronin and Brand (2002, pp 17-31) is the worthiness of business that is connected to honesty and good reputation of a company. Tangibility on the other hand provides the physical evidence of service such as office, equipments and the service provider. Security as determinant of service quality reduces risk associated with service such as doubt and financial security. For services t o be of quality three is need for good communication that is connected to customer knowledge. Gap model is a service quality model that is important for service quality process development. The model shows the gap that is required to deliver high quality service to customer as oppose to unsuccessful service delivery. The first gap exists between customer expectation and management perception on service delivery. This gap is due to difference in customers opinion and management view on type of service offered. The second gap exists between management perception and quality service. Sometimes service providers know what clients want but deliver lower standards service. GAP 3 exists between service quality and service delivery. For instance, doctors office has the required standards yet others staffs using the same office are not trained according to the standards required in that position. GAP 4 exists is between external communication and service delivery. Marketing team show the customer the kind of service they offer though the customer expectation according to advertisement is not met. GAP 5 exists between customers experience on service and the expected service creating misunderstanding on the service quality (Frost Kumar 2000, pp 358-377). Relationship marketing refers to marketing strategy that employs customers loyalty, interaction and engagement. According to Miles (2012, pp 285298), relationship marketing ensures there is strong connection between customer and the business through direct provision of services and long-term customer relationship. This implies that relationship marketing promote open customer communication that facilitate connection between customer and the business offering services. As cited by Michael (2007, pp 327334) the overall aim of relationship marketing is to acquire, retain and build relation with customers. The key objectives of relationship marketing include consumer personal value, social influences, consumer segments, and experiential marketing Personal value with respect to product is the beliefs about on product against another product and influences personal purchasing power. Customer personal value is connected to individuals value and influence regarding to purchase behavior and product evaluation. In relationship marketing business establish relationship with customer putting into consideration personal value. Moreover, Goods-Based (2013, pp. 324-35) shows that personal value of customer is important for business since it determines the ability of customer to purchase a product. Social influence on the other hand is connected the social compliance and normative influence brought by peer or reference group. Individuals social group play an important in their ability to purchase certain product. Consumers segmentation comprises of interaction between customers need, behavior and characteristic. Customers needs are consumers demand and their ability to purchase certain product at a price. As cited by Booms and Bitner (1981), customers behaviors are physical, psychological and cultural responses towards a product or service. Customers characteristics are behavioral system of a particular customer that also include their preference and belief about a product. Some other relationship marketing elements includes experiential marketing, Employee empowerment and Social marketing. Experiential marketing refers to the marketing strategy that focuses customer engagements and encourages participation of customers. According to Gummesson (2006, pp. 339-353), experiential is also called engagement marketing. Elements of experiential include customers experience, consumption experience, customers characteristics and eclectic methods. Firstly, customers experience is the emotional and satisfaction experience that contributes largely contributes to customers product or service usage. Physical experience and cognitive experience play role in customers satisfaction on product. Secondly, consummation experience according to Achrol and Kotler (2006, pp. 320333) is critical for engagement of customers that makes firm credible in provision of service. Finally, customers characteristic such as beliefs and cultural behavior about a certain product influences customers participation. Employee empowerment Employees need to be empowered psychologically and motivational empowerment. Structural and relationship approach is important in empowerment to motivate employees in their marketing experience. Psychological empowerment involves self efficiency, self determination and meaning. Employee motivation is important for determine their relationship with customers. This is part of experiential marketing that makes employees to participate fully on marketing engagement. Finally, consumers are also part of empowerment through encouragement that influences their behavior in purchasing products (Schmitt 1999, pp 53-67). Social marketing includes all marketing activities with the aim achieving behavioral goal with social good. Social marketing is also associated with societal marketing, sustainable practices and business ethics. Firstly, relationship marketing is connected to societal marketing that allow customers participation on awareness of impact of certain product or service on society. Secondly, sustainable practices are actions of a firm that protect resources and environment from depletion. Thirdly, business ethics are behaviors that are according to acceptable code of conduct (Nelson 2007, pp 98106). Relationship marketing is influence by factors that determines its effectiveness in marketing of services or products. Some of the factors that influence relationship marketing include increase in technology, environmental pressure, growing retail power. As explained by Baron, Conway and Warnaby (2010) Increase or growth in technology has highly influence the marketing activities as customer can connect to business over the internet. Some of the current technological growth that affects marketing include: computerized ordering and inventory, internet, e-commerce. Firstly, with the current technology customers are able to order goods and services using computerized automated systems. Secondly, internet has offers marketing alternative such as email marketing and internet advertisement. Thirdly, e-commerce also known as online shopping is selling and buying of goods and services over the internet. Environmental pressure due to continuous use of resource available is influencing development and use of marketing strategies. Many businesses have come up with marketing strategies that are environmental sustainable in nature. As many firms come up the growth of market has resulted in increase environmental pressure. Sustainable environmental practices aim to manage environment to avoid available resources from being depleted. In conclusion, environmental pressure influences the type of marketing strategy that is used to market goods or services (Gummesson 2006, pp. 339-353). Wheel of loyalty model is relationship marketing model that is concerned with building of customer relationship. The wheel of loyalty model is founded on three key components; these are build a foundation for loyalty, create loyalty bonds and reduce churn drivers. Firstly, building a foundation for loyalty of customers entails selecting the right customers on the target market segment followed by service delivery beyond the customers satisfaction. Secondly, this is the component of wheel that shows the actual bond between the business and customers. The business may decide to give loyalty rewards to customers to build up bonds. Thirdly, drivers to losing customers and replace the lost customers to the business (Frederick 2001, pp 8485). Wheel of loyalty Service quality is connected to relationship marketing since there is interconnection of service marketing that entails marketing services rather than products. Service offered to customer is aided be some service marketing elements. Service businesses or companies have some marketing strategies that incorporate marketing of services offered by certain firm. According to Martinez and Martinez (2007, pp 60-72), services quality interacts to relationship marketing through interconnection of marketing service management and network and service process. Marketing service management composes of the interaction between marketing network and service process. Marketing service management concerns with the relationship between service delivery and networks. As explained by Gronroos (2007, pp 1) studying of networks and service provisions help in development of good marketing strategy for high quality service provision. Interactions involve customer or client and service provide through establishing of relationship with customers. Creating sustainable customer relationship enhances service delivery and performance of business or service quality. Networks on the other hand refer to service networks that are interlinked determining the quality of service offered to customer. Service process includes giving services to subjective customers depending on time, human resources and customers perception about the service or business (Baron, Conway Warnaby 2010). Service marketing is use of marketing strategies to market services offered as oppose to products. Service marketing incorporates social marketing as an element of relationship marketing in marketing of services. Services may include educational, financial and leisure that are marketed using relationship marketing strategies. According to Booms and Bitner (1981), every business has service offered to customers. Marketing of services has been enhanced by technology, need specialization, privatization of firms, competition, deregulation, quality of life changes and franchising growth. The above factors interconnected forming a system that enable service growth thus service quality. As Miles (2012, pp 285298) concludes, service marketing employs relationship marketing to establish good customer participation that result in service quality. Though there has been augments on intangibility of services, some firms interconnect service quality to service marketing through relationship marketing. Service marketing strategy therefore combines the marketing mix and added dimensions to improve on the quality of service (Achrol and Kotler 2006, pp. 320333). The traditional marketing mix is added dimensions that include service delivery and other Ps. The traditional marketing mix composed of place, price, product and promotion. The dynamic marketing in the current relationship marketing add another Ps to the traditional marketing mix to enhance service quality. These Ps are people, physical evidence, processes, political power and public opinion. Firstly, people are the key participants in the product marketing or service marketing that ensures there is customers participation in the marketing program. Secondly, physical evidence such as equipments, office and people are evidence that make service tangible and eliminate customer doubt or insecurity. Thirdly, service delivery processes is another part of marketing mix that ensures that there are system that is followed to deliver service to clients. Political power governs the current marketing environment and need to be considered before designing marketing mix. Finally, public opinion also forms part of the current marketing mix and gives the customer power to participate in mar keting when there is good reputation of the firm (Booms and Bitner 1981). Additional dimensions to marketing mix Marketing mix that functions currently has some added dimensions such as service delivery and maintenances. The marketing mix that incorporates relationship marketing and service quality is expanded to include other forms of services such as installation, delivery, maintenance, billing, customer education and customer complainants. These services are meant to increase the quality of products and service that is offered to customer (Schmitt 1999, pp 53-67). Marketing triangle is interactive model that connect service delivery to relationship marketing. Marketing triangle is analytical model that connects the three important components of marketing model such as external marketing, internal marketing and interactive marketing (Frederick 2001, pp 8485). At the top of the marketing triangle is the business organization that offers products and services, at the two bottom corners of triangle are employees on one corner and customers on the other corner. Firstly, internal marketing form the side of triangle that connect organization and employees. The interaction exists between company and employees are on training, customers satisfaction techniques and business goals. Secondly, external marketing forms the side between organization and customers. Components of external marketing are advertisement and social media interaction. Thirdly, interactive marketing is the bottom line that connects customers and employees. The interactive marketing r elates to employees service delivery to customers using relationship the marketing strategy (Miles 2012, pp 285298). Coca Cola Company is a very innovative company that has exploits relationship marketing. One of the most interesting bits with Coca Cola involves making service tangible as reflected on Coca Cola logo. Coca Cola Company launches a friendly twist marketing initiative where the marketing team traveled to Colombian college to conduct relationship marketing. During the Coca Cola relationship marketing each fresh college student receives a bottle of Coke. Opening of bottle cap need click with another bottle cap thus students had to collaborate to open bottle cap. Collaboration between students initiated conversation between strangers to remove loneliness. In the marketing strategy makes a cool environment that is associated Coca-Cola logo. The viewers therefore attach positive bonds that are developed through sharing bottle of coke together. Coke therefore plays an important role in making fresh student meet and reduce the awkwardness of first day of college. This implies that coca cola i s associated with friendship, joy and long-lasting memories (Jean Diaz 2016). Starbucks social relationship marketing Starbucks launched online social media-based scavenger hunt program that connects its popular pumpkin spice latte drink to fans in 2014. The company gives consumer first taste of the brand through customer interaction in its twitter handle @TheRealIPSL starting august of 2014. The Starbucks customers were then guided through secrete passcodes called FIRST PSL. By visiting local Starbuck store guest could get beverage early using the passcode. Starbuck ideally receive more customers through this connection and made a huge sale. Many funs submitted 62000 photos in the social media that include their excitement thus Starbuck became the best beverage seller. Starbuck therefore used its social relationship marketing into sales opportunity through creating personality for beverage and interaction with its excited fans on major social media (Starbuck.com). Conclusion Service quality is clearly the quality of produced services and is connected to customer through relationship marketing. There are many models that explain service quality such as gap model. Relationship marketing on the other hand presents strategies that allow participation of customers in the marketing. Marketing triangle explains the relationship marketing through connection between customer, employees and company. Finally, customer wheel of loyalty is the marketing model that combines service quality and relationship marketing. A good example of the relationship marketing is the Coca Cola relationship marketing such as Coca Cola Twist. References Achrol, R, S. Kotler, P, 2006, The Service-Dominant Logic for Marketing: A Critique, in R.F. Luschand S.L. Vargo(eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 320333. Armonk, NY: ME Sharpe. Booms, B Bitner, M, 1981, Marketing Strategies Organizational Structures for Service Firms. In J.H. Donnelly, W.R. George (Eds.), Marketing of Services. Chicago. , American Marketing Association. Baron, S, Conway, T, Warnaby G, 2010, Relationship Marketing: A Consumer Experience Approach, London: Sage. Brady, MK, Cronin, JJ, Brand, RR, 2002, Performance-only measurement of service quality: a replication and extension. Journal of Business Research, vol.55, no.1, pp 17-31 Frederick F, R, 2001, Loyalty RulesHow Todays Leaders Build Lasting Relationships, Boston: MA, Harvard Business School Press, vol.43, pp 8485. Frost, FA, and Kumar, M, 2000, INTSERVQUALan internal adaptation of the GAP model in a large service organization. Journal of Services Marketing, vol.14, no.5, pp 358-377. Gronroos, C, 2007, Services Management and Marketing: Customer Management in Service Competition, 3rdEdition, London: John Wiley. Goods-Based, 2013, Manufacturing Model, Journal of Service Research, vol.6, pp. 324-35. Grnroos, C, 2006, What Can a Service Logic Offer Marketing Theory? in R.F. Luschand S.L. Vargo(eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. Armonk, NY: ME Sharpe, pp. 354364. Gummesson, E, 2006, Many-to-many marketing as grand theory: A Nordic School Contribution. In: Lusch, R. F. and Vargo, S. L. (eds.), Toward a Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, New York: M.E. Sharpe, pp. 339-353. Gummesson, E, 2007, Exit services marketing -enter service marketing. Journal of consumer behavior, Vol. 6, No. 2, pp. 113-141. Grahame RD Mark U, 2002, Do Customer Loyalty Programs Really Work? Sloan Management Review (Summer 1997): 7181; Werner Reinartz and V. Kumar, The Mismanagement of Customer Loyalty, Harvard Business Review (July) pp 8694. Heiner, E, et al, 2011, Consequences of Customer Loyalty to the Loyalty Program and to the Company, Journal of the Academy of Marketing Science 26 (July) (published online) Jean-P Diaz C, May 25, 2016, Coca-Cola and Relationship Marketing. Accessible at: https://www.theydontloveyou.com/coca-cola-relationship-marketing/ Karmakar, U, 2004, Will you survive the services revolution? Harvard Bus. Rev. vol.82, no.6, pp 100107. Kotler, P., et al, 2012, Marketing Management, 2ndEdition, London: Pearson. Martinez CL, Martinez GJA, 2007, Measuring perceived service quality in urgent transport service. Journal of Retailing and Consumer Services, vol.14, no.1, pp 60-72 Miles, S, 2012, Stakeholders: essentially contested or just confused? 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Modern vs. Classical Music free essay sample

During the late 17th century to early 1 9th century, the phenomenon that is the evolution of tragically Music had hit the Classical era; extremely skilled artists such as Mozart, Beethoven, Haydn and Schubert were producing masterpieces for the courts of the upper class. Because the culture that surrounds these classic artists and the modern artists has changed greatly over hundreds of years, the skill involved in becoming a master of the art has not.Though taken very early in life from ongoing battles with illness mixed with over exhaustion from tirelessly producing piece after piece and a final, fatal bout with typhoid fever, Vienna based Franz Schubert work is often described as being the last great representation of Classical era music, as well as being a transitional composer between classical and romantic era. Throughout his life while he composed, he worked mostly in schools after his own schooling applying for various positions but seeming to end up falling short of his goal. We will write a custom essay sample on Modern vs. Classical Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1818 he was even jobless and considered himself a failure, especially during the spring, when he produced only one work considered noteworthy, so he left the city for the mummer months and was revived showing exuberant aspirations fresh creative outbursts, in creating three dynamic pieces. But at this time, his music was starting to be used in performances around Vienna. His only public performance, which was ironically the same year he died, generated much profit in terms of money and success in terms of his lifelong accomplishments as an artist ending on a strong foot.Like Haydn and Beethoven, Mozart studied at the prestigious Viennese Classical School, but unlike those composers, or any other artist in history for that matter, he irked with all genres of music available to him at the time, and remarkably had success in all of them. This, along with the fact he was composing by age five and performing for royalty and nobility by age of six, point out his true musical genius.Alth ough his musical talent was strong in composition as well as performance and he had toured through Italy, Anaheim, Paris, Syllabus, Munich and of course Vienna through early years of his life, he had serious financial worries, and they worsened as the famously fickle Viennese found other idols. His income during his last five years, 1786091, was far larger than that of most musicians, though much below that of the class he wanted to be associated Beethoven, whose father saw promise with him musically at a young age, did not develop the talent or partial recognition that Mozart had until his teens. In the late sasss, it is said he went to Vienna from his hometown of Bonn to study with Mozart, who was impressed with Beethovens abilities and thought this young man will make a great name for himself. At the turn of the century, it became apparent to Beethoven that is continuing lose of hearing will only get worse, but that he will seize fate by the throat. Though stricken with bad luck in health and lesser musical genius than Mozart, he was able to support himself without the financial woes that Mozart and Schubert had, and was also the first musician in history to receive a salary for nothing more than compose under his own restrictions. With the evolution of music and technology from the classical era to what the industry has today, the composition, production and presentation of music as expanded the capabilities of the artist and the audience.In addition, the financial worries that the forefathers of this art had to endure have not impacted the upper echelon of musicians toda y by any means, and we saw a transition to this starting with Beethovens salary, which showed a rise in appreciation of musicians by all society, rather than church and wealthy commissioners. The music medium has exploded into a worldwide cultural phenomenon, where ideas and thoughts of composition and sound can be exchanged with ease through radios, computers, concerts and Vinyl/CD/Tape/AMP, which leads to constantly evolving music, rather than the antiquated notion of music being a regional cultural experience. In terms of the artist in the modern music scene, the skill and dedication required is equally demanding if not more so to rise to the top in this competitive industry, though the reward is far greater in terms of fame, wealth and social status; all of which Mozart striver for but never was able to attain despite being perhaps one of the greatest musical talents the world has seen yet. Also with he expansion of audiences, infusions of genres and capabilities with technology, modern society has seen a trend in corporations fabricating bands, composing music for artists that fit with the cultural fads and electronically perfecting acoustics, all of which are ways for these companies to make quick profit. The downfall in this is the loss of appreciation of music by these corporations and eventually listeners, in terms of the emotion, talent and sacrifice that it takes away from the real musicians trying to make a name for themselves and their careers, such as Schubert and Mozart.