Morals vs. Instinct in The Lord of the Flies by William...

The Lord of the Flies, by William Golding, is an allegory that connects the boys’ behavior in the novel to the basic behavior of human nature. In the novel, the boys fear a wild beast that has the potential to kill them off. However, Simon, a quiet boy, finds that the beast is not an animal that everyone should fear, but is a part of each boy himself. As Simon wanders back to a beautiful meadow that he had traveled to before, he finds that it has changed. Instead of the peaceful meadow that Simon had discovered previously, the bloody head of a sow impaled by Jack and his follows taints the meadow. They had done this as an offering to the beast, hoping that the beast would be satisfied with the sow’s head and would give up hunting for the†¦show more content†¦See?†(Golding 144). Simon, in shock of what the Lord of the Flies says to him, â€Å"knew that one of his times was coming on†(Golding 143). His emotional distress triggers his body to lose all consciousness. The encounter with the Lord of the Flies supports Simon’s thoughts that the beast that the boys are hunting for is not an actual animal. The Lord of the Flies tries to persuade Simon to let go of his rational thoughts and be taken over by his primal instincts in order to have fun like the other boys. However, when Simon’s silence declares that he refuses to let go of logic and rationality, the Lord of the Flies realizes that Simon knows what the beast really is—the innermost part of the boys. Simon seems to make this connection that the Lord of the Flies is representational to the inner beast within the boys almost instantly. â€Å"His gaze was held by that ancient, inescapable recognition†(Golding 139). Simon instantly The Lord of the Flies quickly makes the connection, too. â€Å"You knew, didn’t you? I’m part of you? Close, close, close! I’m the reason why it’s no go? Why things are what they are?† (Golding, 1 ). Th e Lord of the Flies is symbolic to all the evil that is in humans. As Simon realizes that he was right about the beast, he tries to go back to the other boys to warn them about his discovery, but the Lord of the Flies gets angry. â€Å"This is ridiculous. You know perfectly well you’ll only meet me down there—so don’t try toShow MoreRelatedLord of the Flies by William Golding932 Words   |  4 Pagesdiscussing two particular themes from a novel called Lord of the Flies by William Golding. Lord of the Flies was written in 1954 after World War II. Ruler of the Flies is a purposeful anecdote about something that many readers can’t really describe. Individuals cant choose precisely what. Its either about the inalienable underhanded of man, or mental battle, or religion, or personal inclination, or the creators emotions on war; however William Golding was in the Navy throughout World War II, or perhapsRead MoreGood Versus Evil in Lord of the Flies by Willia m Golding Essay1235 Words   |  5 PagesGood vs. Evil Many years ago, Charles Darwin introduced a theory that we humans are a species which evolved from animals that have inhabited the Earth for many years, and he believed that we were civilized, intelligent, and logical life forms for these very reasons. In the novel, Lord of the Flies by William Golding there is a prominent theme of good versus evil which reveals that maybe humans are not the civilized human beings that they were said to be. William Golding carefully netted this themeRead MoreTheme Of Lord Of The Flies And The Guide Essay1407 Words   |  6 PagesMD. Moazzam Hossain ID NO. 133013040 ENG 302 The Novel-1 Submitted to: Ms Arifa Rahaman Date: 09.12.2015 Theme of ‘Lord of The Flies’ and ‘The Guide’ ‘Lord of the flies’(1954) and ‘The guide’(1958) are the two novels written by famous novelists William Golding and R.K. Narayan. ‘Lord of the Flies’ portrays the story of a group of British boys trapped on an abandoned island who try to administrate themselves with catastrophic results and On the other side, R.K. Narayan quite consciouslyRead MoreLord of the Flies3107 Words   |  13 PagesLord of the Flies William Golding In Between the Modern and the Postmodern Content: 1. Fragments chosen.............................................................................. 2. In Between the Modern and the Postmodern - essey........................ 3. Questions.............................................................................................. 4. Bibliography........................................................................................ [Read MoreWilliam Golding s Lord Of The Flies1444 Words   |  6 PagesInterviewer Let’s talk about William Golding and his most famous book, Lord of the Flies, in which a group of British schoolboys - aged from around 6-12 - become stranded on an island, and quickly begin their descent into chaos. Today, I am joined by literarian and William Golding expert, Lara Caglar. Expert Hi, Vanessa, it’s a pleasure to be here Interviewer Together, we will be discussing the question on everyone’s minds, what happened to Golding that led him to have such an incredibly negativeRead MoreLord Of The Flies Literary Analysis1191 Words   |  5 Pages â€Å"Lord of the Flies† written by William Golding and published in 1954 is an allegory and social commentary that takes place on a deserted tropical island. An island that becomes populated when a plane crashes and leaves British schoolboys stranded. The group of boys attempt to recreate the civilization they came from, by choosing a leader: Ralph but, Jack wants to lead also, which causes the boys to little by little leave civility and form into savages. The microcosm Golding creates exploresRead MoreComparing The Novel Lord Of The Flies And Heart Of Darkness2292 Words   |  10 PagesTopic: Comparing behavior of two main characters from two different books Introduction There are both similarities and differences between the protagonists of the Novels Lord of the Flies† (Golding) and â€Å"Heart of Darkness† (Conrad). In each case we have the supposedly civilized individual(s) degenerating into savagery. As well, other characters are involved and highly influenced by the protagonist(s). This report discusses these two books and what can be observed from comparing works of essentiallyRead MoreLord Of Flies By William Golding1508 Words   |  7 Pages In the ‘Lord of flies’ by William Golding, the theme of civilization vs. Savagery is explored. When a bunch of children are stranded on an island, the conflict between savagery and the rules of civilization begins to split the boys into two groups. Throughout the novel, the conflict is exaggerated by the two main characters, Ralph and Jack. While Ralph uses his abilities to control the kids and be civilized on the island. Jack lets his impulses get to him and creates a gro up of which act like savagesRead Morelord of the flies notebook check4355 Words   |  20 Pagesï » ¿Lord of the Flies Notebook Check 1. â€Å"Why Boys Become Vicious† Author Study 2. Vocabulary 3. Characterization 4. Plot/Conflict 5. Symbolism 6. Allegory 7. Chapters 1, 2, and 3 Questions 8. Chapters 4, 5, and 6 Questions 9. Chapters 7, 8, and 9 Questions 10. Chapters 10, 11, and 12 Questions Notebook Check #1: â€Å"Why Boys Become Vicious† Author Study â€Å"Why Boys Become Vicious† (1989) William Golding Written in response to the murder of a two-year-old boy by two twelve-year-old boys. AnswerRead MoreComparing The Novels Lord Of The Flies And Heart Of Darkness4107 Words   |  17 PagesThere are both similarities and differences between the protagonists of the Novels Lord of the Flies† (Golding) and â€Å"Heart of Darkness† (Conrad). In each case we have the supposedly civilized individual(s) degenerating into savagery. As well, other characters are involved and highly influenced by the protagonist(s). This report discusses these two books and what can be observed from comparing works of essentially different world perspectives – one was published in 1902 and the other in 1954

Women and Sports Essay - 2771 Words

In today’s society women are not allowed to play baseball with men due to patriarchal myths and misconceptions that have been around since the emergence of baseball in America. All women should be able to play baseball with men and there is no legitimate reason why they shouldnt. Women are physically, mentally, and emotionally capable of playing baseball just as men are. With that being said their biological sex or gender should not and does not affect their ability to play baseball in the company of men. In addition their sex should not deem their athletic ability as inferior in comparison to men. Since the adoption of baseball as an American pastime, the sport of baseball has been cultivated and altered to amputate women exuding the†¦show more content†¦In addition they often entice the belief that women are more susceptible to injury than men. This is not a valid reason to exclude women and there is an abidance of research that refutes this claim. In addition to ex cluding women based on their sex, the sport of baseball is connected to racial segregation. It was believed that baseball was a white mans sport and only men who were white possessed the ability to play the sport. This ideology has filtered into present society, resulting in a few number of African Americans or people of color who participate in the sport. With that being said race is absolutely a factor in whether or not women can play baseball with men. Women who are not white are seen as inferior and they are not expected to be successful in playing baseball. There are great deal of stereotypes that surround race and a persons athletic ability. These stereotypes have been around since the Americanization of baseball and traces of them are still evident today. Physical size and strength, the possibility of injuries, and the color of ones skin have been used as strong reasons to prohibit women and girls from entering the world of baseball, all of these claims are absurd and false, these issues should not just be associated women due to their biological sex. Women regardless of race are just as capable as men to participate in the sport of baseball. We can alleviate and erase these myths surrounding the inferiority ofShow MoreRelatedWomen and Sports1522 Words   |  7 PagesLiterature Thesis There is a definite correlation between the economics of professional women ¡Ã‚ ¦s sports and their ultimate success. As most success in sport leagues, teams and associations are measured by longevity, win/loss records, and most importantly, revenue, the footprint of female competition at the professional level has not been paramount at any point in our history. Professional women ¡Ã‚ ¦s athletics is characterized by an economic model and a level of acceptance amongst the massesRead More Women in Sports and Sports Broadcasting Essay584 Words   |  3 PagesWomen in Sports and Sports Broadcasting Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazinesRead MoreWomen and Sport Essay1116 Words   |  5 PagesWomen and Sport Turn on your TV screen and there’s a high probability that a sports game will be on at one channel. Unless it’s a special sports channel such as ‘sky sports’ etc. you will easily realise it is men playing the relevant sport. Ever wondered why? Why aren’t women’s sports as amazingly popular as the large market of men’s sports? Millions are spent on men’s sports and men sports’ propaganda but why aren’t women’s sports as popular? They are physically andRead MoreWomen Discrimination In Sports1572 Words   |  7 PagesDiscrimination in Women Sports Women have always been the minority in today’s world whether that’s in the work force or even in sports. Title IX a act that was made by the United States Congress in 1972 that said that no one should be denied to play, receive financial aid, or discrimination to any education program or activity that pertains to only one sex. (Senne 1) This act was a step towards more female participation and less discrimination, but those stereotypes most of society believes in stillRead More Women and Sports Essay912 Words   |  4 PagesWomen and Sports As it becomes increasingly acceptable for women to be athletic in American culture, a new question arises: in which sports should women be allowed to participate? From a physiological standpoint, it has been scientifically proven that female bodies do not differ significantly enough from male bodies to prevent them from participation in any male sports. This division between male and female sports clearly stems from age-old, socially constructed norms of femininity and masculinityRead MoreThe Future of Women in Sports1080 Words   |  5 PagesThe Future of Women in Sports As the year 2010 has arrived, the problem of the portrayal of women in sports no longer lies in their fight for equality and opportunity, but in fighting off the competition with men. It is no longer an issue of women not being taken seriously or being looked down upon if they decide to be athletes, but that men want to take part in competition with women in sports. This film thus focuses on the struggles that the male protagonist faces in trying to compete withRead MoreEssay on Women in Sports961 Words   |  4 PagesWomen in Sports Challenges appear to be part of the human experience. In the course of history, very little has come easily. The progress that women have made in sport in the United States over the course of the last 100 years seems remarkable for the amount achieved in so little time. In relation to the other advances made in this century, including mens sport, that achievement dims. While women have made great advances, they havent, in comparison, come that far. It would appear, from theRead MoreThe Role Of Women In Sports1541 Words   |  7 PagesWomen have always been the minority in the world even today: that is in the work force or even in sports. Title IX, an act that was made by the United States Congress in 1972, said that no one should be denied to play, receive financial aid, or discriminate to any education program or activity that pertains to only one sex (Senne 1). This act was a step towards improving female participation and lessening discrimination, but the stereotypes that most of society believes in still exist. This is oneRead MoreEssay on Women in Sports707 Words   |  3 PagesWomen in Sports In the last one hundred years women have made tremendous inroads in many facets of life. Of that there can be little doubt. Women may now hold jobs, own property and participate in professional sports. Today women can compete in sports, once a vestige of male domination; there is now room for women in that arena. But even today women in sports are not portrayed in the same light as their male counterparts. To a large degree this is because of todays cultural ideal of women.Read More Women and Sports Essays3142 Words   |  13 Pagesyears for women to gain a semblance of equality in sports. Throughout history, women have been both excluded from playing sports and discriminated against in sports. Men’s sports have always dominated the college athletic field, but women were finally given a fighting chance after Title IX was passed. Title IX, among other things, requires scholarships to be equally proportioned between men and women’s sports. Although this was a huge gain f or women, gender inequality still exists in sports today. An

Impact of Loyalty Programs on Consumer Purchase Behavior

Question: Discuss about the Impact of Loyalty Programs on Consumer Purchase Behavior . Answer: Introduction Service quality and relationship marketing are two important aspects of the current business environment. Service quality entails quality of ideas, action or experience that is offered to customer with exchange for value. Relationship marketing on the other hand is refers to marketing strategy that involves customers participation in marketing of a product or service. There are many literatures that give more information about service quality and related activities that make service delivery to be satisfactory though service is traditionally believed to be intangible. Service can be categorized into tangible, pure service and hybrid of tangible and pure service. Relationship marketing on the other side entails some elements such as social marketing, societal marketing and experiential marketing. Service quality and relationship marketing are interconnected with interactions, networks and service process. The following paper review literature on service quality, relationship marketing and the connection between the two. Goods-Based (2013, pp. 324-35) explains that service refers to an idea, experience, task or activity that can be exchanged for value with the view to satisfy the needs and wants of consumers and businesses. This does not contradict similar definition given by Karmakar (2004, pp 100107) that state service as intangible products that are offered to consumers at a certain value. Achrol and Kotler (2006, pp. 320333) contradict this definition by explaining that service refers to the production of intangible benefit or part of tangible product. Some of the mentioned nature of service includes variability, intangibility and perishability. First and foremost, Grnroos (2006, pp. 354364), indicates that service can be difficult to identify owing to its intangibility and associated to goods. This implies that service lacks the physical evidences depending on the type of service offered. Heiner et al, (2011, pp1), contradict the intangibility of the service by stating that service can also be tangible when place, people, equipment, communication material, symbols, price are attached to service. Moreover, the above elements of service gives physical evidence to service that brings the tangibility of service. Yuping (2007, pp 1935) concludes that service sometimes though has physical evidence; service becomes indistinguishable to tangible good as seen after sale service such as installation. Perishability nature of services according to Miles (2012, pp 285298), is the ability of service to waste due to low demand, time wasted and unaccepted price of service. The perishability nature of service may result from availability of complementary services, low demand, and differential prices. When there are complementary services that customers can resort to during peak seasons. Moreover, low demand for a products make the product to lack customers that can purchase leading to wastage of service. Finally as Gummesson (2006, pp. 339-353), concludes service can have different prices that make its demand to reduce leading to wastage. Variability nature of service as per Gummesson (2007, pp. 113-141) refers to the ability of service to change from one form to another depending on service provider. Services differ depending on the product it is tied to and the service provider. Martinez and Martinez (2007, pp 60-72) states that service variability can be controlled by good hiring and training procedures, service blueprint and monitoring customer satisfaction. Hiring of trained service providers under uniform training can makes service uniform. Development the procedure of offering services can make services be uniform regardless of different service providers. Finally, when a business monitors and reviews customer satisfaction, the customer feedback gives the satisfaction from different services. Variability nature of service makes service categorized in tangible goods service, hybrid of service and tangible and pure service. Kotler et al, (2012) explains that tangible goods service refers to the type of service that also involves tangible good. For instance, a consumer can buy good with after-sale services. When a customer purchase tangible goods the retailer can gives services such as installation and customer care service. In addition, tangible goods and their service element are difficult to separate. As Heiner et al, (2011, pp1) explains tangible good normally require service that sometimes is readily offered by the seller of the product. This does not contradict similar explanation given by Vargo and Lusch (2004a, pp 324335) on tangible product service that also show the connection between good and services tied to it Pure service on the other hand refers to services that are intangible and always are offered to businesses, customer and governments. Pure services as per the definition of Strauss, Ansary and Frost (2003), can be benefit that is accorded some value that is purely intangible. Similarly, Grahame and Mark (2002, pp 8694) explains can be action, system that satisfies needs such as transport, consultation, communication or technological assistance offered to business, government or individual customer. Some businesses are purely service industry since they offers customer services such as financial, accounting and technological services. Firstly, financial services can be in terms of consultation that is offered by economic experts on risk management or project management. Secondly, accounting services according to Vargo and Lusch (2004b, pp. 339-353), include banking services, payment for goods and monetary assistances. Finally, technological services are services such as communication, advertisement and technological information system. Hybrid of goods and services is type of services that include giving product with intangible service attached to the product. The current market the hybrid service is the most common service since most of customers prefer that after purchasing products some other services are also offered as element of product. According to Palmer (2011), some physical evidence may also contribute to the tangibility of the service for example buying table with maintenance service attached to it facilitate the hybrid nature of some service. Service quality on the one hand refers to the comparison between expectations of a service and the performance. Service quality according to Grnroos (2006, pp. 354364), has elements such as improved operation processes, performance measures, problem identification, customers satisfaction measures. Firstly, improving operation process within the business help the business to understand customers needs and adjust operation process according to customer expectation. Secondly, the quality of service offered to customers requires problem identification that affects customers which will otherwise lower the performance of a firm. Thirdly, as Martinez and Martinez (2007, pp 60-72) put it, service quality develops performance measure that ensures that the business performs exceeding the customers expectation. Finally, service quality entails analyzing and measuring customers satisfaction to establish the degree of satisfaction. Determinants of service quality There are some factors that determine the quality of services offered by service production firm. According to Yuping (2007, pp 1935) some of these determinants of service quality include competence, accessibility, credibility, tangibility, security, communication, customer knowledge and reliability. Skills, knowledge and training makes the service providers to be qualify to offer the quality service that is required by customers. Accessibility of the services increase the quality of service since customers can contact the service provider through physical evidence such as office. Credibility as per Brady, Cronin and Brand (2002, pp 17-31) is the worthiness of business that is connected to honesty and good reputation of a company. Tangibility on the other hand provides the physical evidence of service such as office, equipments and the service provider. Security as determinant of service quality reduces risk associated with service such as doubt and financial security. For services t o be of quality three is need for good communication that is connected to customer knowledge. Gap model is a service quality model that is important for service quality process development. The model shows the gap that is required to deliver high quality service to customer as oppose to unsuccessful service delivery. The first gap exists between customer expectation and management perception on service delivery. This gap is due to difference in customers opinion and management view on type of service offered. The second gap exists between management perception and quality service. Sometimes service providers know what clients want but deliver lower standards service. GAP 3 exists between service quality and service delivery. For instance, doctors office has the required standards yet others staffs using the same office are not trained according to the standards required in that position. GAP 4 exists is between external communication and service delivery. Marketing team show the customer the kind of service they offer though the customer expectation according to advertisement is not met. GAP 5 exists between customers experience on service and the expected service creating misunderstanding on the service quality (Frost Kumar 2000, pp 358-377). Relationship marketing refers to marketing strategy that employs customers loyalty, interaction and engagement. According to Miles (2012, pp 285298), relationship marketing ensures there is strong connection between customer and the business through direct provision of services and long-term customer relationship. This implies that relationship marketing promote open customer communication that facilitate connection between customer and the business offering services. As cited by Michael (2007, pp 327334) the overall aim of relationship marketing is to acquire, retain and build relation with customers. The key objectives of relationship marketing include consumer personal value, social influences, consumer segments, and experiential marketing Personal value with respect to product is the beliefs about on product against another product and influences personal purchasing power. Customer personal value is connected to individuals value and influence regarding to purchase behavior and product evaluation. In relationship marketing business establish relationship with customer putting into consideration personal value. Moreover, Goods-Based (2013, pp. 324-35) shows that personal value of customer is important for business since it determines the ability of customer to purchase a product. Social influence on the other hand is connected the social compliance and normative influence brought by peer or reference group. Individuals social group play an important in their ability to purchase certain product. Consumers segmentation comprises of interaction between customers need, behavior and characteristic. Customers needs are consumers demand and their ability to purchase certain product at a price. As cited by Booms and Bitner (1981), customers behaviors are physical, psychological and cultural responses towards a product or service. Customers characteristics are behavioral system of a particular customer that also include their preference and belief about a product. Some other relationship marketing elements includes experiential marketing, Employee empowerment and Social marketing. Experiential marketing refers to the marketing strategy that focuses customer engagements and encourages participation of customers. According to Gummesson (2006, pp. 339-353), experiential is also called engagement marketing. Elements of experiential include customers experience, consumption experience, customers characteristics and eclectic methods. Firstly, customers experience is the emotional and satisfaction experience that contributes largely contributes to customers product or service usage. Physical experience and cognitive experience play role in customers satisfaction on product. Secondly, consummation experience according to Achrol and Kotler (2006, pp. 320333) is critical for engagement of customers that makes firm credible in provision of service. Finally, customers characteristic such as beliefs and cultural behavior about a certain product influences customers participation. Employee empowerment Employees need to be empowered psychologically and motivational empowerment. Structural and relationship approach is important in empowerment to motivate employees in their marketing experience. Psychological empowerment involves self efficiency, self determination and meaning. Employee motivation is important for determine their relationship with customers. This is part of experiential marketing that makes employees to participate fully on marketing engagement. Finally, consumers are also part of empowerment through encouragement that influences their behavior in purchasing products (Schmitt 1999, pp 53-67). Social marketing includes all marketing activities with the aim achieving behavioral goal with social good. Social marketing is also associated with societal marketing, sustainable practices and business ethics. Firstly, relationship marketing is connected to societal marketing that allow customers participation on awareness of impact of certain product or service on society. Secondly, sustainable practices are actions of a firm that protect resources and environment from depletion. Thirdly, business ethics are behaviors that are according to acceptable code of conduct (Nelson 2007, pp 98106). Relationship marketing is influence by factors that determines its effectiveness in marketing of services or products. Some of the factors that influence relationship marketing include increase in technology, environmental pressure, growing retail power. As explained by Baron, Conway and Warnaby (2010) Increase or growth in technology has highly influence the marketing activities as customer can connect to business over the internet. Some of the current technological growth that affects marketing include: computerized ordering and inventory, internet, e-commerce. Firstly, with the current technology customers are able to order goods and services using computerized automated systems. Secondly, internet has offers marketing alternative such as email marketing and internet advertisement. Thirdly, e-commerce also known as online shopping is selling and buying of goods and services over the internet. Environmental pressure due to continuous use of resource available is influencing development and use of marketing strategies. Many businesses have come up with marketing strategies that are environmental sustainable in nature. As many firms come up the growth of market has resulted in increase environmental pressure. Sustainable environmental practices aim to manage environment to avoid available resources from being depleted. In conclusion, environmental pressure influences the type of marketing strategy that is used to market goods or services (Gummesson 2006, pp. 339-353). Wheel of loyalty model is relationship marketing model that is concerned with building of customer relationship. The wheel of loyalty model is founded on three key components; these are build a foundation for loyalty, create loyalty bonds and reduce churn drivers. Firstly, building a foundation for loyalty of customers entails selecting the right customers on the target market segment followed by service delivery beyond the customers satisfaction. Secondly, this is the component of wheel that shows the actual bond between the business and customers. The business may decide to give loyalty rewards to customers to build up bonds. Thirdly, drivers to losing customers and replace the lost customers to the business (Frederick 2001, pp 8485). Wheel of loyalty Service quality is connected to relationship marketing since there is interconnection of service marketing that entails marketing services rather than products. Service offered to customer is aided be some service marketing elements. Service businesses or companies have some marketing strategies that incorporate marketing of services offered by certain firm. According to Martinez and Martinez (2007, pp 60-72), services quality interacts to relationship marketing through interconnection of marketing service management and network and service process. Marketing service management composes of the interaction between marketing network and service process. Marketing service management concerns with the relationship between service delivery and networks. As explained by Gronroos (2007, pp 1) studying of networks and service provisions help in development of good marketing strategy for high quality service provision. Interactions involve customer or client and service provide through establishing of relationship with customers. Creating sustainable customer relationship enhances service delivery and performance of business or service quality. Networks on the other hand refer to service networks that are interlinked determining the quality of service offered to customer. Service process includes giving services to subjective customers depending on time, human resources and customers perception about the service or business (Baron, Conway Warnaby 2010). Service marketing is use of marketing strategies to market services offered as oppose to products. Service marketing incorporates social marketing as an element of relationship marketing in marketing of services. Services may include educational, financial and leisure that are marketed using relationship marketing strategies. According to Booms and Bitner (1981), every business has service offered to customers. Marketing of services has been enhanced by technology, need specialization, privatization of firms, competition, deregulation, quality of life changes and franchising growth. The above factors interconnected forming a system that enable service growth thus service quality. As Miles (2012, pp 285298) concludes, service marketing employs relationship marketing to establish good customer participation that result in service quality. Though there has been augments on intangibility of services, some firms interconnect service quality to service marketing through relationship marketing. Service marketing strategy therefore combines the marketing mix and added dimensions to improve on the quality of service (Achrol and Kotler 2006, pp. 320333). The traditional marketing mix is added dimensions that include service delivery and other Ps. The traditional marketing mix composed of place, price, product and promotion. The dynamic marketing in the current relationship marketing add another Ps to the traditional marketing mix to enhance service quality. These Ps are people, physical evidence, processes, political power and public opinion. Firstly, people are the key participants in the product marketing or service marketing that ensures there is customers participation in the marketing program. Secondly, physical evidence such as equipments, office and people are evidence that make service tangible and eliminate customer doubt or insecurity. Thirdly, service delivery processes is another part of marketing mix that ensures that there are system that is followed to deliver service to clients. Political power governs the current marketing environment and need to be considered before designing marketing mix. Finally, public opinion also forms part of the current marketing mix and gives the customer power to participate in mar keting when there is good reputation of the firm (Booms and Bitner 1981). Additional dimensions to marketing mix Marketing mix that functions currently has some added dimensions such as service delivery and maintenances. The marketing mix that incorporates relationship marketing and service quality is expanded to include other forms of services such as installation, delivery, maintenance, billing, customer education and customer complainants. These services are meant to increase the quality of products and service that is offered to customer (Schmitt 1999, pp 53-67). Marketing triangle is interactive model that connect service delivery to relationship marketing. Marketing triangle is analytical model that connects the three important components of marketing model such as external marketing, internal marketing and interactive marketing (Frederick 2001, pp 8485). At the top of the marketing triangle is the business organization that offers products and services, at the two bottom corners of triangle are employees on one corner and customers on the other corner. Firstly, internal marketing form the side of triangle that connect organization and employees. The interaction exists between company and employees are on training, customers satisfaction techniques and business goals. Secondly, external marketing forms the side between organization and customers. Components of external marketing are advertisement and social media interaction. Thirdly, interactive marketing is the bottom line that connects customers and employees. The interactive marketing r elates to employees service delivery to customers using relationship the marketing strategy (Miles 2012, pp 285298). Coca Cola Company is a very innovative company that has exploits relationship marketing. One of the most interesting bits with Coca Cola involves making service tangible as reflected on Coca Cola logo. Coca Cola Company launches a friendly twist marketing initiative where the marketing team traveled to Colombian college to conduct relationship marketing. During the Coca Cola relationship marketing each fresh college student receives a bottle of Coke. Opening of bottle cap need click with another bottle cap thus students had to collaborate to open bottle cap. Collaboration between students initiated conversation between strangers to remove loneliness. In the marketing strategy makes a cool environment that is associated Coca-Cola logo. The viewers therefore attach positive bonds that are developed through sharing bottle of coke together. Coke therefore plays an important role in making fresh student meet and reduce the awkwardness of first day of college. This implies that coca cola i s associated with friendship, joy and long-lasting memories (Jean Diaz 2016). Starbucks social relationship marketing Starbucks launched online social media-based scavenger hunt program that connects its popular pumpkin spice latte drink to fans in 2014. The company gives consumer first taste of the brand through customer interaction in its twitter handle @TheRealIPSL starting august of 2014. The Starbucks customers were then guided through secrete passcodes called FIRST PSL. By visiting local Starbuck store guest could get beverage early using the passcode. Starbuck ideally receive more customers through this connection and made a huge sale. Many funs submitted 62000 photos in the social media that include their excitement thus Starbuck became the best beverage seller. Starbuck therefore used its social relationship marketing into sales opportunity through creating personality for beverage and interaction with its excited fans on major social media (Starbuck.com). Conclusion Service quality is clearly the quality of produced services and is connected to customer through relationship marketing. There are many models that explain service quality such as gap model. Relationship marketing on the other hand presents strategies that allow participation of customers in the marketing. Marketing triangle explains the relationship marketing through connection between customer, employees and company. Finally, customer wheel of loyalty is the marketing model that combines service quality and relationship marketing. A good example of the relationship marketing is the Coca Cola relationship marketing such as Coca Cola Twist. References Achrol, R, S. Kotler, P, 2006, The Service-Dominant Logic for Marketing: A Critique, in R.F. Luschand S.L. Vargo(eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 320333. Armonk, NY: ME Sharpe. Booms, B Bitner, M, 1981, Marketing Strategies Organizational Structures for Service Firms. In J.H. Donnelly, W.R. George (Eds.), Marketing of Services. Chicago. , American Marketing Association. Baron, S, Conway, T, Warnaby G, 2010, Relationship Marketing: A Consumer Experience Approach, London: Sage. Brady, MK, Cronin, JJ, Brand, RR, 2002, Performance-only measurement of service quality: a replication and extension. Journal of Business Research, vol.55, no.1, pp 17-31 Frederick F, R, 2001, Loyalty RulesHow Todays Leaders Build Lasting Relationships, Boston: MA, Harvard Business School Press, vol.43, pp 8485. Frost, FA, and Kumar, M, 2000, INTSERVQUALan internal adaptation of the GAP model in a large service organization. Journal of Services Marketing, vol.14, no.5, pp 358-377. Gronroos, C, 2007, Services Management and Marketing: Customer Management in Service Competition, 3rdEdition, London: John Wiley. Goods-Based, 2013, Manufacturing Model, Journal of Service Research, vol.6, pp. 324-35. Grnroos, C, 2006, What Can a Service Logic Offer Marketing Theory? in R.F. Luschand S.L. Vargo(eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. Armonk, NY: ME Sharpe, pp. 354364. Gummesson, E, 2006, Many-to-many marketing as grand theory: A Nordic School Contribution. In: Lusch, R. F. and Vargo, S. L. (eds.), Toward a Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, New York: M.E. Sharpe, pp. 339-353. Gummesson, E, 2007, Exit services marketing -enter service marketing. Journal of consumer behavior, Vol. 6, No. 2, pp. 113-141. Grahame RD Mark U, 2002, Do Customer Loyalty Programs Really Work? Sloan Management Review (Summer 1997): 7181; Werner Reinartz and V. Kumar, The Mismanagement of Customer Loyalty, Harvard Business Review (July) pp 8694. Heiner, E, et al, 2011, Consequences of Customer Loyalty to the Loyalty Program and to the Company, Journal of the Academy of Marketing Science 26 (July) (published online) Jean-P Diaz C, May 25, 2016, Coca-Cola and Relationship Marketing. Accessible at: https://www.theydontloveyou.com/coca-cola-relationship-marketing/ Karmakar, U, 2004, Will you survive the services revolution? Harvard Bus. Rev. vol.82, no.6, pp 100107. Kotler, P., et al, 2012, Marketing Management, 2ndEdition, London: Pearson. Martinez CL, Martinez GJA, 2007, Measuring perceived service quality in urgent transport service. Journal of Retailing and Consumer Services, vol.14, no.1, pp 60-72 Miles, S, 2012, Stakeholders: essentially contested or just confused? Journal of Business Ethics, vol.108, no.3, pp 285298 Michael L, 2007, The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention, Journal of Marketing Research 41 (August 2004): 281292; Jochen Wirtz, Anna S. Mattila, May Oo Lwin, How Effective Are Loyalty Reward Programs in Driving Share of Wallet? Journal of Service Research 9, no. 4 pp 327334. Nelson, ON, 2007, Relationship Marketing and Customer Loyalty, Marketing Intelligence Planning, vol.25, no. 1 pp 98106. Palmer, A, 2011, Principles of Services Marketing, 6thEdition, London: McGraw Hill. Schmitt, B, 1999, Experiential Marketing, Journal of Marketing Management, vol.15, pp 53-67. Strauss, J, El-Ansary, A Frost, R, 2003, E-Marketing in Emerging Economies. London. Prentice Hall Stafford, MR, Prybutok, V, Wells, BP, Kappelman, L. 2011, Assessing the Fit and Stability of Alternative Measures of Service Quality. Journal of Applied Business Research, vol.15, no.2, pp13-30 Starbuck.com, 2014, Relationship Marketing Strategy: Launch of Starbuck New Brand. Accessible at https://www.starbucks.com/ Vargo, S Lusch, R, 2004a, The Four Services Marketing Myths: Remnants from a Manufacturing Mode, Journal of Service Research vol.6, no.4, pp 324335 Vargo, SL, Lusch, RF, 2004b, The Four Service Marketing Myths: Remnants of a Marketing: Dialog, Debate, and Directions, New York: M.E. Sharpe, pp. 339-353. Yuping Liu, 2007, The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty, Journal of Marketing 71, no. 4 pp 1935.

Modern vs. Classical Music free essay sample

During the late 17th century to early 1 9th century, the phenomenon that is the evolution of tragically Music had hit the Classical era; extremely skilled artists such as Mozart, Beethoven, Haydn and Schubert were producing masterpieces for the courts of the upper class. Because the culture that surrounds these classic artists and the modern artists has changed greatly over hundreds of years, the skill involved in becoming a master of the art has not.Though taken very early in life from ongoing battles with illness mixed with over exhaustion from tirelessly producing piece after piece and a final, fatal bout with typhoid fever, Vienna based Franz Schubert work is often described as being the last great representation of Classical era music, as well as being a transitional composer between classical and romantic era. Throughout his life while he composed, he worked mostly in schools after his own schooling applying for various positions but seeming to end up falling short of his goal. We will write a custom essay sample on Modern vs. Classical Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1818 he was even jobless and considered himself a failure, especially during the spring, when he produced only one work considered noteworthy, so he left the city for the mummer months and was revived showing exuberant aspirations fresh creative outbursts, in creating three dynamic pieces. But at this time, his music was starting to be used in performances around Vienna. His only public performance, which was ironically the same year he died, generated much profit in terms of money and success in terms of his lifelong accomplishments as an artist ending on a strong foot.Like Haydn and Beethoven, Mozart studied at the prestigious Viennese Classical School, but unlike those composers, or any other artist in history for that matter, he irked with all genres of music available to him at the time, and remarkably had success in all of them. This, along with the fact he was composing by age five and performing for royalty and nobility by age of six, point out his true musical genius.Alth ough his musical talent was strong in composition as well as performance and he had toured through Italy, Anaheim, Paris, Syllabus, Munich and of course Vienna through early years of his life, he had serious financial worries, and they worsened as the famously fickle Viennese found other idols. His income during his last five years, 1786091, was far larger than that of most musicians, though much below that of the class he wanted to be associated Beethoven, whose father saw promise with him musically at a young age, did not develop the talent or partial recognition that Mozart had until his teens. In the late sasss, it is said he went to Vienna from his hometown of Bonn to study with Mozart, who was impressed with Beethovens abilities and thought this young man will make a great name for himself. At the turn of the century, it became apparent to Beethoven that is continuing lose of hearing will only get worse, but that he will seize fate by the throat. Though stricken with bad luck in health and lesser musical genius than Mozart, he was able to support himself without the financial woes that Mozart and Schubert had, and was also the first musician in history to receive a salary for nothing more than compose under his own restrictions. With the evolution of music and technology from the classical era to what the industry has today, the composition, production and presentation of music as expanded the capabilities of the artist and the audience.In addition, the financial worries that the forefathers of this art had to endure have not impacted the upper echelon of musicians toda y by any means, and we saw a transition to this starting with Beethovens salary, which showed a rise in appreciation of musicians by all society, rather than church and wealthy commissioners. The music medium has exploded into a worldwide cultural phenomenon, where ideas and thoughts of composition and sound can be exchanged with ease through radios, computers, concerts and Vinyl/CD/Tape/AMP, which leads to constantly evolving music, rather than the antiquated notion of music being a regional cultural experience. In terms of the artist in the modern music scene, the skill and dedication required is equally demanding if not more so to rise to the top in this competitive industry, though the reward is far greater in terms of fame, wealth and social status; all of which Mozart striver for but never was able to attain despite being perhaps one of the greatest musical talents the world has seen yet. Also with he expansion of audiences, infusions of genres and capabilities with technology, modern society has seen a trend in corporations fabricating bands, composing music for artists that fit with the cultural fads and electronically perfecting acoustics, all of which are ways for these companies to make quick profit. The downfall in this is the loss of appreciation of music by these corporations and eventually listeners, in terms of the emotion, talent and sacrifice that it takes away from the real musicians trying to make a name for themselves and their careers, such as Schubert and Mozart.

Hawthorne The Myth of the Docile Worker Essay Essay Example

Hawthorne The Myth of the Docile Worker Essay Essay Reappraisal This diary begins with an debut to the ill-famed Hawthorne experiments led by Elton Mayo and Fritiz J. Roethlisberger. These experiments were based on Mayo’s belief in the demand to switch the focal point of direction from a scientific attack to one that valued human dealingss. The Hawthorne experiments surfaced as the innovator surveies of it’s clip in human direction psychological science. The consequences developed a theory known as the â€Å"Hawthorne effect† in which many have incorporated to organize the basicss of modern twenty-four hours human dealingss in commercialism. We will write a custom essay sample on Hawthorne The Myth of the Docile Worker Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hawthorne The Myth of the Docile Worker Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hawthorne The Myth of the Docile Worker Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Roethlisberger described the â€Å"Hawthorne effect† as an consciousness from the working category when particular attending is given by their directions therefore conveying about a positive alteration in productiveness. Today. the â€Å"Hawthorne effect† is even equated as merely handling employees good. Bramel is critical when pin-pointing the defects of the theory. Being unconcerned over the methodological analysis and truth of the experiments. he gives Mayo the benefit of the uncertainty and alternatively inquiries in peculiar two facets of the theory. The first of which is the premise that workers are easy manipulated by their higher directions to go constructive and cohesive with their fellow workers therefore increasing productiveness regardless of the working environment or economic system. The 2nd premise being. struggle between direction and it’s workers are due to external factors and downplays the fact that struggles of involvements between the two parties is inevitable. The truth remains that the house is exploitative in it’s capitalist nature. directors will invariably seek to increase productiveness whereas workers will ever look out for their ain economic involvement. Bramel’s reading of the Hawthorne consequence puts into play the fact that the capitalist recognizes that human dealingss is of import. However. he puts it aggressively that Mayo’s reading of the management- worker relationship is that of a myth. and is non relevant to all directions and can non be used as a text edition reply towards covering with workers. Bramel is non the lone 1 who is critical when it comes to the Hawthorne consequence theory. Richard Gillespie. 1991. nowadayss us with the most balanced position he strongly disapproves with the Hawthorne consequence theory that satisfied employees are productive employees. Alternatively. he believes the Hawthorne consequence is capable to the readings by the assorted experts who manage the state of affairss and use the theory on their workers to accomplish the consequences they require. I believe the inquiry now lies. how can directions alter their worker’s attitudes to accomplish a trusting and productive worker? A reappraisal of: Bramel. D. ( August 1981 ) . Hawthorne. the Myth of the Docile Worker. and Class Bias in Psychology. American Psychologist. Volume 36 ( 8 ) pp. 867-878. Oreg and Berson note that careful choice procedure when choosing forces eliminates negativeness in workers and helps convey together like minded people who are passionate about their occupations and expression for work satisfaction. ( Oreg and Berson. 2011 ) In this manner. category prejudices and the struggle of involvementsbetween directors and workers is reduced. Directors can anticipate to accomplish their coveted consequences and produce a motivated work force. Directors can anticipate to maximize the capacity and public presentation of their human resources by orientating their workers to familiarize them with the company’s ends. aims and vision. assist their workers understand the changeless alterations and demands of their occupation demands and minimises misconstruing and struggles in the workplace. In other words. by puting public presentation outlooks that correspond with the worker’s value systems aid directors shape their employee’s attitudes. ( Oreg and Berson. 2011 ) Armed with such valuable information. directors who relay their outlooks and maintain an unfastened channel of communicating between themselves and their workers. allow workers to accomplish their marks utilizing their best possible agencies in the the ways most comfy to them. Integrating workers into the house is important. By supplying a flexible and comfy work environment. directors are able to to the full accomplish productiveness by leting each worker to be individualistic and make their full potency. ( David Fairhurst. 2010 ) David forests agrees that complex direction hierarchies should be removed and employees are looking for the freedom of address and their sentiments to be valued by directions. He illustrates that in order to retain the best endowments. modern directions are to be less oppressive in their direction manners and supply more piquant benefits. Employees appreciate the transparence aid in direction and no longer experience that the house is looking to work them. instead to honor public presentation based or meritocracy. ( David forests. 2010 ) Wayne Gwilym the HR manager of insularity house Rockwool is one such director. â€Å"I am a alteration manager† . Gwilym provinces. A decennary ago. the workers were negative and demotivated when Gwilym took over HR operations of the household based concern. Today. Gwilym boasts of the transmutation that the Rockwool work force has gone through and has become a valuable plus to the company. The reply for Rockwool’s work force transmutation presented to us by Gwilym was simple. It was to acquire the HR squad. directors and their workers to work together to develop employment policies as a collaborative attempt and expedite it’s execution. Today. Rockwell strongly believes that a motivated work force who trusts and looks frontward to the business’s hereafter success is one of the forces driving the concern frontward. Gwilym is a alteration director who sees the importance of giving his worker’s stretching marks and set uping a cost film editing undertaking ( Harrington. Sian. 2010 ) A study based research conducted by Anne Delarue. Geert Van Hootegem. Stephen Procter and Mark Burridge on teamwork and organisational public presentation go manus in manus with the constructs as explained to us by Gyilym. The writers suggest that an A reappraisal of: Bramel. D. ( August 1981 ) . Hawthorne. the Myth of the Docile Worker. and Class Bias in Psychology. American Psychologist. Volume 36 ( 8 ) pp. 867-878. inclusive human resource system which emphasizes on teamwork. will hold a positive consequence on employee’s occupation satisfaction. committedness and motive. These factors in bend lead to an betterment in employee attitudes and organisational public presentation. The diary points out that it is of import for directors to detect how and why employees behave and perform the manner they do. ( Anne Delarue. Geert Van Hootegem. Stephen Procter and Mark Burridge. 2008 ) Bramel’s guesss in the Hawthorne consequence theory affecting the myth of the docile workers and that category biases do be is one that I believe holds substance even in our twenty-four hours and age. Further research into the factors as pointed out by Bramel drive the same point place. category prejudices will go on to issues due to the capitalist nature of the industries and that workers are besides worlds whose mental province can non be controlled and is hard to foretell. In today’s context. direction sees the importance of a changing and flexible direction that places importance in the public assistance of it’s workers in order to obtain maximal productiveness. Our society’s demanding and invariably altering outlooks requires troughs to step up to the challenge to go a alteration director who can accommodate and happen a balance between the outlooks of the employers and it’s employees. Management manners will go on to vary and alteration. nevertheless. one fact remains. it is the managers’ responsibility to use direction techniques to cut down and extinguish menaces to the house. By contracting down the factors that causes negativeness in the workplace. directors can forestall workers’ counteractive outlooks and damaging company cultures from taking seed. As quoted from Leo Burnett. â€Å"When you reach for the stars you may non quite acquire one†¦ But you won’t come up with a smattering of mud either† . And I believe this is the mentality directors should hold when working with their workers bearing in head that the work force are the 1s who make or interrupt a house. As quoted from Will Hutton. â€Å"Human resources play a important function in the transmutation of an industry – but merely if it embraces the challenges. † ( Will Hutton. 2010 ) A reappraisal of: Bramel. D. ( August 1981 ) . Hawthorne. the Myth of the Docile Worker. and Class Bias in Psychology. American Psychologist. Volume 36 ( 8 ) pp. 867-878. Resources:Richard Gillespie. ( 1991 ) . Manufacturing Knowledge: A history of the Hawthorne experiments† . Cambridge University Press.Shaul Oreg A ; Yair Berson. ( Autumn 2011 ) . Leadership and employees’ reactions to alter: The function of Leaders’ personal properties and transformational leading manner. Personnel Psychology. Vol. 64 issue 3. pp. 627-659. Fairhurst. David. ( Nov 2010 ) . We’re in danger of losing sight of the fact employees are human existences instead than. good. human resources. Human Resources. Human Resources. pp. 15-15.David Woods. ( Nov 2010 ) . HR Lessons†¦ From history. Human Resources. pp. 62-62. Harrington. Sian. ( Nov 2010 ) . Order out of Chaos. Human Resources. pp. 29-31. Anne Delarue. Geert Van Hootegem. Stepjem Protec A ; Mark Burridge. ( 2008 ) . Teamwork and organisational public presentation: A reappraisal of survey-based research. International Journal of direction reappraisals. volume 10 issue 2. pp. 127-148 Will Hutton. ( Nov 2010 ) . We can non wish back into being mills and steel Millss that have been closed over the past 40 old ages. Human Resources. Pp 22-22.

Terracog Case Study Essays

Terracog Case Study Essays Terracog Case Study Paper Terracog Case Study Paper TerraCog Case Study Background TerraCog, Inc. is a privately held company specializing in high quality GPS and fishing sonar equipment. Although TerraCog was not always first to market with their new products, they were known for surpassing their competitors in addressing consumer needs because of their innovation in creating exceptional product design and functionality. In 2006, TerraCog’s competitor, Posthaste, launched BirdsI, the only handheld GPS with satellite imagery. Caught off guard by the product’s success, TerraCog President, Richard Fiero, makes a snap decision to satisfy the â€Å"gadget† appeal of BirdsI by launching the company’s own version of the competing GPS called Aerial. However, as TerraCog moved forward with the initiative, the estimated costs of developing Aerial threatened to thwart the launch. Needing to finalize decisions on cost, pricing and initial production volume, key department managers gathered in a series of dubious meetings laced with frustration, disagreement and reluctance, but produced no effective conclusion. In the end, the onus fell to Emma Richardson, a newly-promoted Executive Vice President to push the group toward a go/no-go decision. Problem Definition TerraCog Inc. is suffering from a stalemate in the development and execution of Project Aerial brought on by poor decision making and an ineffective team structure. Relevant Theories and Models The overall decision making process at TerraCog seems a bit puzzling. Management’s decision to underestimate consumers’ response to the satellite imagery technology featured in BirdsI led to a valuable loss in time and market share. As a result, Fiero, under the sole advice of Vice President of Sales, Ed Pryor, hastily chose to start Project Ariel without the due diligence of consulting with key stakeholders to understand the implications of producing such a product. There was no discussion regarding the technological capabilities that Project Aerial would offer leading to a major disconnect in pricing Aerial. Furthermore, there was no consensus around the timing of implementing Project Aerial given that the product team was already working on several other projects. As a result, departments greeted the decision to launch Aerial with a not so enthusiastic response. Because group decision making generates more complete information and knowledge and offers an increased diversity of view, the executives would have benefitted more by meeting with stakeholders and explaining the challenges the company faced with not initially responding to BirdsI and discussing the go forward plan to develop a competing product. When choosing group decision making techniques, the best approach for TerraCog seems to be the interacting group technique. This approach is most effective for achieving commitment to a solution which in this case, is the decision to launch Aerial. When stakeholders participate in decision making, they are more likely to enthusiastically support the decision and encourage others to accept it. Not only was there a weakness in the decision making process at TerraCog, Project Aerial was also operating with a working group and not a true working team. A work group’s goal is to share information leaving each individual accountable for their own work while the group’s synergy is neutral, sometimes negative. Furthermore, the group lacked cohesiveness as each department worked in individual silos. The sales team did not have input into the product, nor was the production team given a chance to review the design and offer recommendations on managing product cost. The handoff approach from product development to production to sales meant that the problem was not discovered until the launch date was at risk of being missed. There was also a lack of clarity around who should be on the team and the nature of each individual’s role. At each key meeting regarding Aerial, there seem to be an absence of key stakeholders present. The inconsistency of participation at each meeting suggests that this is not a dedicated team but rather a manifestation of individuals forced to complete a task. As a result, TerraCog should implement a cross-functional team to effectively allow individuals from different departments to exchange information while promoting cohesiveness. Moreover, the establishment of a team leader is imperative to Project Aerial’s success as it operates in a multi-team system that allows different teams to coordinate their efforts to produce a desired outcome Alternatives There are three alternatives that Emma Richardson should consider when identifying the go forward plan of Project Aerial. The first alternative is to launch Aerial at the full retail price of $475. The advantage of launching at this price point is that TerraCog would again be a competitive force in the industry and would be answering the call of Posthaste’s launch of BirdsI with a superior product. This would allow TerraCog to remain the leader in innovation and prove that they are in fact successful in satisfying consumer demands. The disadvantage of launching at this price point is the price itself. Although TerraCog is a reputable name in the industry and may receive some product acceptance because of this, the price would more likely lead to lower sales causing a major loss in profit. Furthermore, retailers may not even give Aerial shelf space as they’re not only selling an expensive product, they’re late to market. Internally, the product development and production teams would carry the blame of failure since they were not able to produce a stellar product that was competitive in price and higher in quality during the time period required. Another alternative that Richardson should consider is launching at the lower price point suggestedat $400 per unit. Again the advantage here is answering consumer demands at a quicker rate than taking the time to develop a feasible product with low price and high quality. At this price point, TerraCog should be successful in recapturing lost share from going to market so late. Because the sales team was already promised by Fiero that Aerial would be priced at $400, that’s one team that would be on board with the project. The disadvantage of retailing the Aerial at $400 is the lost of margin and production costs. Furthermore, in order to recapture any loss revenue, launching at $400 would also mean TerraCog should lower the quality of Aerial. Internally, the production team would suffer the most since they’ve been reprimanded in the past for producing a low quality product. Moreover, given that TerraCog’s business was built on quality performance and innovation, the company’s reputation would take a huge hit when Aerial’s technology doesn’t perform to desired consumer standards. The last alternative that should be considered is to abandon the launch of Aerial altogether and focus on the other more exciting projects that the product team was initially working on. The pro to this alternative is that TerraCog could capitalize on the grown in cycling and fitness GPS applications and become a competitive force there. TerraCog could realize the inability to quickly make a quality product at a competitive price by cutting its losses now rather than realizing a greater hit when going to market. The con to this approach is that the company would suffer sunk costs with the amount of time and money already invested in the project. Moreover TerraCog would miss out on potential sales and new customers. They may also lose their valued reputation as they could be considered incompetent by not having the ability to create a competing product to BirdsI. Solution Given all of the possible alternatives for the go forward decision of Project Aerial, Emma Richardson should decide to move forward with the launch of Aerial at a reduced price of $425 while simultaneously working on a product redesign to re-launch a new and improved Aerial at a later date. The pro to this solution is that the price would allow TerraCog to remain a viable competitor while recapturing lost market share. Additionally the product team will still be able to explore more advanced technology to re-launch Aerial 2. 0. The con is that TerraCog would still be launching a lower end product which could ultimately turn off customers and not want them to even buy the future redeveloped product. Next steps is for Richardson to develop a cross-functional team by reeling the group back in to work more cohesively. To improve decision making, a clear vision needs to be clarified and agreed upon by all parties. Rather than arguing during meetings, the team should brainstorm objectives, discussed amongst the team, but ultimately decided upon by Fiero and Richardson. Both Fiero and Richardson should improve their leadership skills and be more confident articulating goals and supporting the team.

Legal Aspectos of Nursing Essay Example | Topics and Well Written Essays - 1000 words

Legal Aspectos of Nursing - Essay Example The nurses had an obligation to attend directly towards Mr Garcia. This required a definite attention after his confinement to the restraints. The measure would definitely prevent the ultimate accident that occurred to Mr Garcia. The principle of collaborative relation was involved in this case. This principle entails a set of implications and recommendations to the nurses. The principle of collaborative relation advocates for effective communication. Communication in this setting involves a complete understanding of underlying contexts of the patient’s health (American Medical Association, 2010). Therefore, the nurses ought to seek suggestive feedback from the patient. This move will enhance a proper understanding of the underlying context of the patient’s health. Physical and emotional reactions are key observable variables to determine the state of the patient’s health. Nurses should also offer an open and safe environment for the patient. Evidently, communica tion was highly deprived at Garcia’s case. This was a violation of collaborative relations principle. Authentic affiliations are also a key domain under the collaborative relation principle. Nurses ought to focus on helping the patients achieve their physical, spiritual, or even mental needs. This is an attribute that did not exist in Garcia’s case. ... Nurses have an obligation to avoid instances of retaliations from the patient at all times (American Medical Association, 2010). In Garcia’s case, the nurses violated this principle. Through their negligence to Mr Garcia, they enhanced existence of retaliation. Retaliation was evident on the instance of confrontation from Mrs Garcia. She involved the police out of her pain and retaliation towards the nursing unit. Respective relations were a principle that was involved in Garcia’s case. Evidently, it was highly violated. Mr Garcia’s case also entailed an immense involvement of the Medical necessity principle. This principle stipulates maximum provision of health from the nurse. Nurses ought to offer prevention, diagnosis and treatment to the patients. This principle presents medical care as a basic necessity towards the patients (American Medical Association, 2010). In Garcia’s case, the nurses had an obligation to study his condition and implement immedia te mechanisms for health attainment. Probably, the nurses would conduct an immediate diagnosis to him at the soft restraints. Abandoning and depriving him direct one-to-one attention was a violation of the medical necessity principle. Therefore, the principle of medical necessity was involved in Garcia’s case. Administrative simplification was an additional principle that was involved in this case. This principle equips the nursing unit with an urge to simplify sophisticated communication systems. This enhances coordination and clarity within the entire nursing unit. The principle also stipulates that the nursing unit should engross a harmonious allocation of roles (American Medical Association, 2010). Therefore, shared governance is a major objective of this principle. Every

An objective analysis of disparate impact & its effects on age & Research Paper

An objective analysis of disparate impact & its effects on age & gender discrimination - Research Paper Example Disparate impact can also be said to have occurred on the event that the non-protected groups seem to be favored by a policy than the protected groups, without a clear justification of such an occurrence. Additionally, disparate impact is observed to have occurred, in a situation where there was an alternative avenue that would have been exploited to enhance the equal treatment of the minority/protected members to their non-protected group members, but the avenue was not applied. However, the difference in the research perspectives was that the intentions of protecting against disparate impacts might interfere with the institutional means of achieving its objectives (Kaminshine, 2005). The similarities and differences in perspectives are affected by the research in that; the laws protect individuals against intentional discrimination, which is different from disparate impact discrimination, resulting from the application of a neutral policy without any intention of causing discrimina tion. Therefore, it can only be declared unlawful by the application of statutes and regulations (Grover, 1996). ... is that, factors such as height, which are likely to lock out more women than men should be avoided in the recruitment process, since they will cause sex-based disparate impact discrimination (Kaminshine, 2005). Additionally, the application of recent factors in the recruitment process, such requiring for a qualification that is not older than a given number of years should also be avoided since the recent factors are likely to cause age-based discrimination. For example, on the event that an organization is recruiting using a certain period qualification, it might end up locking out the members of a certain age group, who may have develop a need for a job, for example a bereaved spouse, who needs a job to continue supporting the family, after the death of her husband. This is likely to cause age-based discrimination (Grover, 1996). The application of the disparate-impact approach impacts positively on the society, through providing an equal opportunity to all, without discriminating on the basis of gender, race or age. However, the adverse effect of this approach is that it seeks to align the end results with the demographics, which is detrimental in that, it would result to the application of the quota system by institutions, which is yet another unfair practice (Kaminshine, 2005). There are various disparate impact theories which include: Discriminatory Purpose Theory is a theory that addresses the issue of proving purposeful discrimination, where the complainant has the sole duty of proving that the discrimination that occurred against him/her was purposeful (Pamela, 1991). The complainant also has the duty to show that there were other alternative avenues which could have been exploited to guard against such discrimination, but they were not applied. Fault Theory

Reading Log 8 Assignment Example | Topics and Well Written Essays - 250 words

Reading Log 8 - Assignment Example This made it difficult for labor unions to organize checks in these locations. Besides, quite a number of occupations were lost through technology changes. Employees in the meat packing industry understand that it is important to champion their rights. Thus, in order to unionize meat packing employees and win considerable gains in wages and benefits can only be achieved through mobilizing the force of workers tactically positioned in the supply chain that provides the frozen meat packs to retail outlets. This, therefore, means a fight back against the meatpacking and trucking bosses to once more make those businesses strongholds of union power. However, labor traitors heading unions are pursuing a plan which will substitute direct organization of workers into unions. The plan entails forming alliances with alternative labor organizations, and community groups that systematize workers outside the joint bargaining package for betterment of working conditions and better

The Advantages Of Primary Health Care

The Advantages Of Primary Health Care Primary health care is a vital function of an society acting as backbone. India was one of the first countries to recognize the advantages of Primary Health Care (PHC). PHC was conceptualized in 1946 when Sir Joseph Bhore committee made recommendations that formed the foundation stone for health service in India. Recommendations:- Integration of preventive and curative services at all administrative levels. Short term Primary Health Centers for every 40,000 population. Long Term- Primary Health Centers per 10,000-20,000 population to have 75 beds. Formation of Village health committee Provision of Social Doctor Three months training in preventive and social medicine to prepare social physicians. First Five Year plan (1951-1955) Community Development Program launched, 1952 keeping in eye 80% population lived in rural areas. Each Community Development Block (CDB) formation approximately 100 villages with a total population of one lakh. For one CDB, one Primary Health Centre was created. Second Five Year plan (1956-61) Health Survey and Planning Committee, The Mudaliar Committee, had to review the progress made in the health sector after submission of Bhore committee report. The major recommendation:- To limit the population served by primary health centres to 40,000 Improvement in the quality of health care provided by these centers. Provision of one basic health worker per 10,000 populations was recommended. The Jungalwalla Committee 1967 Highlighted importance of integration of health services. Integrated health services were defined as a service with a unified approach for all problems instead of a segmented approach for all different problems. The committee recommended integration from the highest to lowest level in the services, organization and personnel. The Kartar Singh Committee on Multipurpose workers 1973 Laid down the norms about health workers ensuring proper coverage one primary health centre to be established for every 50,000 population Each primary health centre to be divided into 16 sub-centres each for a population of 3,000 to 3,500. Each sub-centre to be staffed by a team of one male and one female health worker. The work of 3-4 health workers to be supervised by one health assistant. Major Goals to be acheived by National health Policy 2002 Eradicate Polio and Yaws Eliminate Leprosy Eliminate Kala Azar Eliminate Lymphatic Filariasis Achieve zero level growth of HIV/AIDS Reduce mortality by 50% on account of TB, Malaria, other vector and water borne diseases Reduce prevalence of blindness to 0.5% Reduce IMR 30/1000 and MMR 100/lakh Increase utilization of public health facilities from 75% Establish an integrated system of surveillance, national health accounts and health statistics Increase health expenditure by Govt. as a % of GDP from existing 0.9% to 2% Increase share of central grants to constitute at least 25% of total health spending Legal Framework Insurance act, 1938 came into effect from 1st july 1939 (Amended in 1950, 1999). Contains provision regarding licensing of agents and their remunerations, prohibition of rebates and protection of policy holders interest. IRDA Act 1999, IRDA responsible for the administration of the insurance act. Power to register insurance companies. Monitor and certify terms of business. Inspect documents of insurers Adjudicating disputes between insurers and intermediaries. Decide on dipute related to settlement of claim. Life Insurance Corporation Act, 1956 for LIC only which was later on ceased on amendment of Insurance act 1999. Consumer protection Act 1986 (COPA) ensures that consumers of policies can approach any of the listed organization in the act for redress in case he is not satisfied with the goods or services provided. Income Tax Act : The premium paid is deducted under Section 80 D of the ITA. MRTP Act 1969 (Monopoly and restrictive trade Practices act) Controls concentration of economic power in one hand Restricts monopoly in the market Employees State insurance act, 1948 Treatment rcvd benefits Benefits not received Eligibility Central Government health Scheme (CGHS) addresses consumer complaints. Arbitration and Conciliation Act, 1996 addresses all complaints and demand for compensation. Indian Contract Act 1872 for Breach of contract Deficiency in services Damages Dispute of facts Negligence Drugs control act (1950) and Indian Medical council act (1956) Literature Review Health Policy Challenges of India: private health Insurance lessons from the International Experience by Ajay Mahal The research concentrates on Regular development of Health Services in India and persisting challenges which are growing at the same pace. The are of study concentrates on United states, united Kingdom, Canada, Brazil, Germany, Israel. The research focuses on the health care system in Canada and appreciates the control methods used for services. The research findings are highlighted as: Patient satisfaction and Quality of care How to reconcile the need for choice among providers with cost containment. Reconciliation of consumer choice with equity. The study concentrates on the cost factor in the consumers mind and how the governments of these countries are trying to achieve the balance. Too much specialties and more supply of doctors may increase the cost of care. While conducting the study it was not taken into account that Health services have a long term impact. The study considers the short term impact which is seen by the consumer and drives him to the product. Health Insurance in India Prognosis and prospectus by Randall P Ellis, Moneer Alam, Indrani Gupta. Corroborating evidence that the system is disproportionately private is the estimate that 80 per cent of all registered allopathic physicians are private [Uplekar and George 1994, p 10]. An even higher estimate for the private sector appears in a report of the Planning Commissions Working Group on Health Management and Financing which estimated that household expenditures on treatment may be as much as 8.4 per cent of GDP versus public spending of only 1.1 per cent of GDP (Planning commission report 1996) In recent years nominal user fees have been charged at government facilities in Andhra Pradesh, West Bengal, Punjab and Karnataka. These fees remain low in comparison to both private fees and the unofficial payments which are still made at most public facilities in these states and in other parts of the country. Nonetheless, these efforts at cost recovery remain in important initiative for improving incentives, decentralizing some spending authority and augmenting resources at public health facilities. The life insurance companies in India have relied on actuarial methods and life tables for fixing premia. The employment of rigorous procedures for the fixation of premia was not possible owing to paucity of the epidemiological data cross-classified by region and major socioeconomic class. The GIC and its subsidiaries do not have the option of estimating probabilities associated with the vulnerability of individuals to various diseases. Hence, they have relied mainly on simplified procedures based on the information available to them from the policy documents and the claims register. Recently, however, the GIC introduced a differential system for setting premia for its Mediclaim policies which adjusts for health expenditure differences as between five age groups. Information has also been collected for differences in claims rates by age, sex, rural/urban, habitat, occupation, and income groups. The age dimension, however, remains the only criterion being used by the GIC for adjusting premia. Inter Regional Inequality Facility Health Insurance for the poor, India by Rajeev Ahuja, Senior Fellow Indian Council for Research on International Economic Relations (ICRIER) The series of Policy Briefs summarizes the experiences of Government initiatives aimed at addressing inequality in Africa, Asia and Latin America. The study concentrates on some of the initiatives and suggests some key learning for success of health insurance for individuals and families on low- incomes. Provision of healthcare services of a reasonable quality; Possibility of resource mobilization from the targeted population in order to recover costs. Presence of intermediary agency to overcome the informational disadvantages and high transaction costs involved in providing insurance to low-income groups. A Healthier future for India by Rajat Gupta (The McKinsey Quarterly, Jan 2008) The report speaks about acting on three fronts: A series of policy reforms needed to provide subsidized health insurance for the country citizens. Innovation in products. Today most of them offer only limited services. Regulatory environment which recognizes health insurance as separate business and not part of the insurance industry. It is essential for the growth of the sector. Health Insurance in India by K. Sujatha Rao Secretary, National Commission on Macroeconomics and Health, GOI. The present system of financing and payment systems raise several important concerns on the suitability of the structure to meet current day problems and future challenges. The large size of out of pocket expenditures provides an opportunity to pool these resources and facilitate spreading risk from households to government and employers on a shared basis which will be a more equitable financial arrangement. The dimension of equity is of particular concern as the inelasticitys of demand for acute care, are resulting in over 33 lakh persons being pushed below poverty line, every year. In short the social benefits of instituting social insurance as a financial instrument to replace user fees, outweighs the possible risks of moral hazard and increased costs, typical outcomes of prepaid insurance. How to minimize these two market failures are of concern and need to be addressed by developing a well thought out strategy taking international evidence into account so we build on existing kn owledge and learn from others experiences. It is argued that it is not advisable for governments to intervene in health insurance markets in a piecemeal manner-insurance for pensioners by the Department of Personnel; for weavers by the Department of Textiles, for fishermen by the Department of Agriculture, for farmers by the Department of Cooperatives, poor women by the Department of Rural Development etc., as such attempts fragment risk pools. In other words, resorting to insurance as a financing instrument must be an act of a deliberate strategy that addresses the market failures in order to ensure that inequities do not widen and the poor are not marginalized two typical outcomes of private, fragmented insurance systems In conclusion it is reiterated that given the fiscal constraints for government to provide universal access to free health care, insurance can be an important means of mobilizing resources, providing risk protection and achieving improved health outcomes. The crit ical need is to experiment with the wide range of financing instruments available in different scenarios and have adequate flexibility in the design features, the structures and processes, institutional mechanisms and regulatory frameworks, so that a viable balance can be achieved for minimizing market distortions so that the outcomes do not make the cure worse than the disease (Enthoven 1983, 1993). Unregulated markets are inefficient and inequitable, requiring governments to intervene to ensure no segmentation in the system (Bloom, 2001). For this, the burden of building partnerships and managing change is on the government, which in turn needs to base its strategy on sound research. Community Health Insurance in India- An overview by N Devadasan, Kent Ranson, Wim Van Damme, Bart Criel The objectives range from providing low cost health care to protecting the households from high hospitalisation costs. BAIF, DHAN, Navsarjan Trust and RAHA explicitly state that the health in surance scheme was developed to prevent the individual member from bearing the financial burden of hospitalisation. Healthinsurance was also seen by some organisations as a method of encouraging participation by the community in their own healthcare. And finally, especially the more activist organizations (ACCORD, RAHA) used community health insurance as a measure to increase solidarity among its members one for all and all for one. Health Care in India Emerging market report, 2007 (PWC) A growing healthcare sector Healthcare is one of Indias largest sectors, in terms of revenue and employment, and the sector is expanding rapidly. During the 1990s, Indian healthcare grew at a compound annual rate of 16%. Today the total value of the sector is more than $34 billion. This translates to $34 per capita or roughly 6% of GDP. By 2012, Indias healthcare sector is projected to grow to nearly $40 billion. The private sector accounts for more than 80% of total healthcare spending in India. Unless there is a decline in the combined federal and state government deficit, which currently stands at roughly 9%, the opportunity for significantly higher public health spending will be limited. One driver of growth in the healthcare sector is Indias booming population, currently 1.1 billion and increasing at a 2% annual rate. By 2030, India is expected to surpass China as the worlds most populous nation. By 2050, the population is projected to reach 1.6 billion. Government Health Expenditure of India: A benchmark study by Economic Research foundation, 2006 Health expenditure in India is dominated by Private spending. The study covers Pattern of health expenditure in India. House holds- 68.8 % External funding 14.4% Central Government 7.2% Firms 5.1% Others 4.7% Source: National Health account for India, 2001-2002 Absolute levels of total government spending on health, family welfare and child development are absurdly low by international standards, not only in per capita terms but also as share of GDP. Government spending on health amounts to less than 1 per cent of GDP. This has meant that a disproportionately large and growing share of the burden of health care has been borne by households in India, such that they account for an increasing share of total expenditure (nearly three-quarters in the most recent year for which data are available). Unlike many other countries, this is completely in the form of Out-of-pocket expenses, which are inherently regressive. Also, the share of household consumption expenditure devoted to health care has also been increasing over time, especially in rural areas where it now accounts for nearly 7 per cent of the household budget on average. Origin and Evolution of Primary Health care in India The study is about history of Health insurance in India Post-Independence. The paper starts with the Bhore committee report and follows on with major findings and suggestions of all the reports. The report also places some light on National Rural Health mission and its strategies. FICCI Health Insurance Report 2010 The report covers areas:- Promoting Quality Healthcare through Health Insurance Suggested standard format for provider bills Suggested discharge summary contents TPA/Insurer contract and concept on standardization of TPA hospital contract The report covers US healthcare industry and lay guideline for development of Indian healthcare industry on same patterns. Rise of health insurance in India Whats driving your revolution, Health conference, International Finance Corporation, April 20th 2007. The report covers the areas of healthcare financing in the country. It differentiates the growth factors and gives a 35% growth figure for last 5 years from the report date. It gives the 75-25 ratio of private and public health services. Research Objective To find out various factors influencing buying behavior towards health insurance product. To measure the relative weight age. To find out mutual correlation between factors and purchase decision by the consumers. Major Hypothesis H0 = Word of mouth is not the most effective advertisement for sale of health insurance products. H = Word of mouth is the most effective advertisement for sale of health insurance products. Research Methodology Descriptive method is used as research design. The research included Survey method as data collection tool. Sample Design:- 1. Target population Delhi working population in IT sector. Lower middle class Rural people who are employed as daily wages labour 2. Sample Size: 70 3. Sample Selection Simple random sampling The target population has been intentionally selected with a view to get data from a mix population. It will help in identifying the behavior of people from different economic class. Data Collection Secondary data source: Government bodies (National Health care report, Rural Health Policies, Budgetary provisions, UID program, etc) Private research bodies (McKenzie report on health insurance in India, PWC report, FICCI health insurance group report) Research paper published and presented in international seminars, journals and conferences. Primary data collection was done through filling up of questionnaire. Analysis tools used: SPSS and Excel DATA ANALYSIS No of respondents 70 and their distribution on the basis of yearly earnings. From the readings we have following findings: No. of Respondents in salary range less than 1lakh is of those people who are labours, daily wages workers, hawkers etc. No. of Respondents in salary range less than 2lakhs is of those people who are freshers, some old people who are working as Guards. No. of Respondents in salary range less than 3lakhs is of those people who are in IT enabled services and small time freelancers. No. of Respondents in salary range less than 4lakhs is of those people who are in IT field, BPO. No. of Respondents in salary range less than 5lakhs is of those people who are in IT field and Government employees. No. of Respondents in salary range less than 9lakhs but more than 5lakhs is of those people who are in IT field, Government service, Self employed. Do you have an Insurance Policy? The question was asked for General insurance policy and not specific to Health insurance only. The finding suggested that out of 70 respondents 55(79%) have insurance policy, 15 (21%) do not have insurance policy. Market Share of the organizations providing coverage on the basis of Respondents. The result is based on insurance policy owned by the respondents. Out of 70 respondents LIC has a share of 45%. ICICI Prudential Lombard has a share of 13% Kotak life has share of 6% followed by Max New York Life HDFC at 4% each. TATA AIG has a share of 3% Birla Sun Life has 2 %. Bajaj Allianz has 1%. 21% of the respondents do not have an insurance policy. Reason for buying Insurance Policy. The result is based on insurance policy and not health insurance policy in specific. The respondents were asked for the reason for buying policy when the bought it first time. Out of 70 respondents Tax saving 43% Security 23% Investment 10% Other 3% Do not have an insurance policy as they do not feel the need for an insurance policy 21 %. Which type of Policy do you have? The question was asked with the purpose to find the share of health insurance policy out of total insurance policy. The data is based on survey of 70 respondents. Traditional policy owners have 49%. ULIP policy owners 19% Health Insurance Pension plan at 4% Others 3% 21% of the respondents did not have an insurance policy. How did you come to know about the policy? The Question was asked in order to find out if word of mouth (Office/Family/Referrals) has a major share in insurance policy sales. The data is based on survey of 70 respondents. 21% of the respondents were influenced by Advertisement (Newspaper, Magazines, Internet, and Hoardings). 40% of the respondents were influenced by the Insurance Advisor. Family, friends, referrals have 12%. 6 % of the respondents were influenced by Kiosk, Directly from insurance office, direct calling, and Website sales. 4% of the respondents have other reasons. 21% of the respondents do not have insurance so they did not participate in the question. Factors influencing the purchase decision of the policy. The question was asked for the first insurance policy owned. The data is based on survey of 70 respondents. 33% of the respondents opted insurance for Savings(Tax Benefit) 17% of the respondents were influenced by advisors. 13% of the respondents have faith in there family, friend, relatives, colleagues. 6% of the respondents were influenced by advertisements. 9% of the respondents have taken policy as an investment option for long time. 21% of the respondents do not have an insurance policy. Do you have health benefit policy? The question was asked because if people do not have health insurance policy then what other options they have if any. The findings had a clear difference from the previous question findings which suggested only three respondents had health insurance policy. Out of 70 respondents 63% of the respondents said they have other form of health coverage. 37 % of the respondents did not have health insurance coverage. Name of the Source providing medical facilities. The Question was asked to find, what these other sources are. Out of 70 respondents surveyed 37% of the respondents have medical coverage from there office. 7% of the respondents are availing medical care and facilities through NGOs working in the area. 4% of the respondents use the charitable hospital or medicine shops(trust owned) to get the medical facilities. 19% of the respondents have others which is Government health insurance schemes at state level and Central level. 33% of the respondents did not had health insurance. If you buy a Second policy what are the factors which will influence your purchase decision. The question was asked to only 55 respondents and the data represents the same. 31 % of the respondents said they will look for new policy. 25% of the respondents said they will look for better services from there insurance provider. 9% of the respondents said that they would like to fill the gap left by there current policy. 15% of the respondents will depend on the inputs from there friends, relatives, colleagues, etc. Others have 20% of the share with different views. Technical factors responsible for effecting purchase decision The Question was asked to find out factors related to policy which influence buyers decision. Out of 70 respondents 48% of the respondents will look for Benefits from the Policy cover. 30% of the respondents will look for returns as they think it as safe investment. 20% of the respondents will look for the premium as per their pocket size. 2% of the respondents have other reasons.